Free Yogato!!!
There are business cards in Mr. Yogato’s store (pictured above) that describe a promotion to win free Yogato.
Here is how it works:
There are 3 ways to win free Yogato. Try one, two, or all three ways.
Way 1:
Once you join the Green Buzz Agency Facebook fan page, find the discussions tab. There is a discussion called “Free Yogato.” Reply to the discussion, and you are now entered to win free Yogato. Once enough people reply to the discussion we will start randomly drawing for weekly winners. The more people that reply, the more Yogato will be given out.
Way 2:
Same setup as Way 1, except the discussion is in the Green Buzz Agency LinkedIn group. Once you are in the GBA LinkedIn group, reply to the discussion titled “Free Yogato.”
Way 3:
Follow @greenbuzzagency on Twitter.
Tweet “Check out Green Buzz Agency for Video Production, Social Media Consulting, Photography, and Graphic Design:http://bit.ly/1RvLV9” Random weekly winners will be selected.
Once the free Yogato promotion starts, we will draw weekly winners until the week of January 24th – 30th 2010. However, it can be altered at any time at the discretion of Green Buzz Agency. Please check back to this blog for updates on the status. All winners of the promotion will be contacted, as well as announced via the Green Buzz Agency Twitter, Facebook, and LinkedIn pages.
There is an additional promotion running between Green Buzz Agency and Mr. Yogato’s, but you’ll have find it on the business cards in the Mr. Yogato’s store at 1515 17th Street NW – Washington, DC. The business cards are at the back of the store, near the board games.
Learn more about GBA and our video production prowess!
The GBA Blog provides insight for Marketing Decision Makers and other fun people
Angela Brown, Business Development Specialist at
Venable LLP is today’s guest blogger:
No matter where you are in your career or what industry you’re in, chances are you’re constantly being bombarded with the next big thing when it comes to marketing your brand.
The way that we work and communicate has changed so much that our attention spans are increasingly short and our brains are increasingly fried. We’re always on – tethered to BlackBerries and iPhones, checking emails from soccer games and taking conference calls from airport terminals.
Twenty-four-hour news cycles have given way to up-to-the-minute blog posts, and every time you think you’ve mastered the latest and greatest social networking tool, another one comes along and it’s time to play catch up.
Trying to establish or sustain a career in a challenging economy while staying on top of industry trends and living your life is a recipe for burnout. So you start to slip, and common courtesies and best practices go out the window. We’ve become so consumed with what’s next, we have forgotten the basics.
I’ve seen it everywhere lately. I see it when a disgruntled blogger posts about a pitch they received from an individual or company that clearly has no idea what they write about or who their audience is. I see it when I receive pitches for services I don’t need or don’t have the authority to buy. And I see it when people flock to social media sites, post once and never return.
The people and companies that make these mistakes have one thing in common – they are members of the “throw spaghetti at wall” school of thought, choosing to take action without direction in hopes that their efforts will stick. But stickiness is not a marketing strategy.
If you treat your marketing and branding efforts like spaghetti, you won’t get very far.
A sticky marketing approach will get you two things:
- You will risk alienating your audience.
- You and/or your brand will lose credibility.
To the first point, the worst thing about sticky marketing is that it’s self-serving. Sticky marketers are so consumed with their product, their service and what they believe to be newsworthy, that they give little consideration to the needs, wants or interests of the people on the other side. They’re looking inward and working backward.
Under ideal circumstances, the point of sale shouldn’t be your first encounter with a blogger, prospective client or consumer. From performing extensive market research to gain insight into consumer wants, needs and complaints, to monitoring blogs and commenting on posts prior to engaging the authors (and engaging them with relevance), what the marketing strategists behind the most successful businesses have in common is that they look outward with their efforts.
Savvy marketing strategists recognize the importance of understanding the needs of your audience first. Never assume that a prospect wants or needs what you have to offer because their name appeared in a search or on a list. Do your research, listen, establish and cultivate the relationship, and go from there. Every move you make should be client or prospect focused, and you must continue to nurture that relationship for the long term. They’ll thank you for it and tell their friends.
Going about it any other way sends the message that you can’t be bothered to tailor your approach to what your audience truly wants or needs, and there is no faster way to get them to write you off.
Loss of credibility is a natural byproduct of alienating your audience with a sticky marketing strategy. Credibility is based on trust, which is extremely difficult to gain if you don’t take the time that an outside-in marketing approach requires. And in the same way that a business can reap the benefits of word of mouth when it comes to a job well done, word gets around when you compromise credibility with the wrong person.
The proliferation of new media has given a new voice to consumers and influencers, and increased the speed with which they can sing your praises or verbally rake you over the coals. Choosing sticky marketing over a thoughtful, consumer-centric approach can make the difference between building a stable of loyal brand evangelists and having your brand skewered on a blog (or in the mainstream media). And when it comes to earning trust and building the lasting relationships that will carry your business forward, sticky marketing just doesn’t work.
There will always be new ways for us improve and change the way that we work, but we can’t forget the fundamentals. Save the spaghetti for supper.
Green Buzz Agency wants to thank Angela Brown for her great guest blog post!
To Contact Angela Email: angelabrown810@gmail.com
Learn more about GBA and our video production prowess!
Learn more about GBA and our video production prowess!
Green Buzz Agency interviewed Dana Hagenbuch of Commongood Careers, an innovative organization that helps non-profits find the talent they need.
Dana is the Director of Marketing and Communications
What is marketing like not just in the careers field, but in the non-profit careers field?
I’ve always equated the nonprofit market with start-up or entrepreneurial marketing. You don’t have a lot of resources and the size of the market is hard to gauge. For example, if you’re selling cell phones, you’ve got the cell phone market which is very easy to target. But, we’ve got so much diversity in the non-profit sector—1.4 million organizations. Honing your message takes a lot of creative finesse.
How do you strategically market your company? What’s been the most effective?
Leveraging social media. We use Facebook, LinkedIn, and Twitter quite a bit. They’ve helped us develop a network of nonprofit job seekers. Our fan page on Facebook, Will Work for Social Change, has 1000 members who signed up on their own. The membership gets updates from our website through our RSS. Social media lets us attract new people and keep in touch with them in an easy low-cost way.
If someone was starting out as a marketing professional in the non-profit field, what kind of advice would you give them?
The most important thing: be a real generalist. In the corporate marketing world you might have one focus like direct advertising. In a non-profit, you need to be a jack-of-all-trades and understand a little bit of all marketing. Internships which expose how it actually works in the nonprofit world are great. They can teach how different non-profit marketing is from the corporate or government world with their structured roles.
Lots of nonprofits might not have a marketing department or even a marketing career path. Nonetheless, you might be working as part of a development team, corporate communications, or program management. Whether people know it or not, they are doing marketing in their jobs and this really speaks to the need to be a generalist.
Clients include some young, up-and-coming names like Teach for America, Kiva, and City Year. What has it been like working with these companies?
Truly amazing. The main reason we exist is to support the hiring efforts of entrepreneurial non profits. Commongood Careers believes these organizations have the ability to make huge strides in social change. We want to be part of that story, so we get the people they need to make that change.
Green Buzz Agency wants to thank Dana for her great insights and for taking the time to talk to us today!
Learn more about GBA and our video production prowess!
