His excuse was, “It wasn’t personal.” Which made her react by demanding, “What is that supposed to mean? I am so sick of that. All that means is that it wasn’t personal to you. But it was personal to me. It’s “PERSONAL” to a lot of people. And what’s so wrong with being personal, anyway?” “Uh…nothing,” he timidly backs down. [...]

As a life long reader of fashion magazines, I use to devour their glossy ads of luxury designers. Like many, I coveted the down time to read my stack of magazines on long plane trips, or on vacation.  Recently, while preparing for one of those trips, I noticed my stack seemed lighter than usual and my desire to lug those [...]

If you’re a business owner, chances are you know three letters very well: R.O.I. (Return on Investment.)  It can be tough to put PR into numbers, which is why most of us work in the field.  We checked out of math class when the algebra teacher started putting letters next to numbers on the chalkboard. Online Media We want to impress [...]

Happy New Year! This year will be dominated by one theme:  Location-based social networking companies.  These companies allow consumers to check into physical locations and earn points, discounts, and show where nearby contacts are.  Some of these companies such as FourSquare and Gowalla started gaining traction in the last quarter of 2009 and will pick up major speed on the [...]

Have you ever walked into the middle of a conversation and suddenly had the awkward feeling that everyone was talking about you? Motrin has. About a year ago, they became a trending topic on Twitter when Moms, one of their key customer groups, were talking about the insensitivity the company displayed in a recent ad campaign. The consumers summed up [...]

Traditional advertising and social media marketing, the leaders and buzz generators in advertising and marketing arenas. Traditional advertising is reaching the masses in and outside of their home through targeted messages where you tell them how you will solve their problem and how your product or service will increase their quality of life.  This is very effective when reaching your [...]