You’re probably familiar with the basics of search engines and Google rankings…but did you know that LinkedIn lets you manipulate your profile information to achieve higher rank? LinkedIn profiles rank high on Google organic search. If you want to influence ‘getting found’ on Google, an optimized LinkedIn profile will get you there. Here’s how it’s done: 1.   Create your public [...]

You can see them just up ahead, glimmering in the social media sun like gold nuggets—your potential clients. You may know who you wish to target, but how do you entice them to get to know you…without fruitless cold-calling and a potentially obnoxious hard-sell? Social networking allows you to establish camaraderie and build a rapport, literally from scratch, without ever [...]

We all know the old philosophy question, “If a tree falls in the forest and no one hears it did it still make a sound?”  Regardless of where you come out on the question, if you’re a technology marketer about to bring a new product out the answer is a resounding “NO.”  Back in the day a launch was pretty [...]

Unless you’re living in Turkmenistan, you’ve repeatedly read or heard that success on social media is closely linked to engagement. What do we mean by engagement? Definitions abound, but I like this one from a marketing page on Wikipedia: “Engagement measures the extent to which a consumer has a meaningful brand experience when exposed to commercial advertising, sponsorship, television contact, [...]

Due to the current economic uncertainty, government contracting is looking more and more secure and lucrative so it’s not surprising that even commercial businesses are vying for more government contracts. Yet a government customer can be more difficult to acquire because of the bureaucracy and formal bidding process. For companies selling products and services to the federal government, traditional marketing [...]

As a marketer, chances are you’ve found one, if not several ways to segment your target audiences – age, gender, education, household income, home ownership or other key demographic characteristics.  Demographics can tell you the “who” about your target audience, but they fall short in giving you the insights to “what, how, and why” audiences react the way they do. [...]

As I help LinkedIn members strengthen their profiles, one of the most frequently asked questions I hear is, “How can I get more connections?” You probably know LI is quite strict about the invite process. As the rule goes, “Don’t connect with people you don’t know.” This is why you generally have to know a member’s email address to connect [...]