- If you’ve built a profile on the Big Three social media sites, you may have been pleased about not having to defrost your credit card to do it. (Yes, a friend of mine once froze her credit cards in a bowl of water to ‘cold turkey’ her overspending.) Sure, you can upgrade your LinkedIn membership and pay a variety [...]

- The recent flip-flop by Gap in their choice of logo illustrates the power of the consumer in brand decisions. But really, the consumer has always had this power – the internet and social media has just sped the plow. We marketers love the idea that we’re in control. We carefully craft messages and choose channels to reach our carefully [...]

- Question: If you use LinkedIn at your workplace, who retains ownership of your profile, and all of your connections? Answer: It may not be you. In an article published June 2008, www.telegraph.co.uk reporter Richard Tyler revealed, “A former employee of recruitment firm Hays has been ordered by the High Court to hand over business contacts built up on his [...]

- A Guest Blog Post by Jennifer Schaus, Principal of Jennifer Schaus & Associates, Washington, DC Marketing any product or service requires understanding your buyer; the what, the who, where, when, how and why.  Marketing to the government is the same.  The Federal Government is the worlds LARGEST buyer, spending over $400 Billion dollars annually on anything from armored vehicles to pens [...]

- One of my LinkedIn connections — we’ll call her Julie — recently asked, in essence, “How can I improve my status as an industry expert, without others stealing my ideas? I’m writing a book, and this concerns me. I don’t know how to offer value without sharing everything I know.” Julie had hit upon a common conundrum. Our Internet [...]

- I am often asked, “How do I invite people on LinkedIn?” Invitations are so fundamental and, yet, many remain frustrated about the “right” and “wrong” ways to connect. So let’s go back to basics and review the LinkedIn invite process. First and foremost, LinkedIn requires an invitation for two people to connect. One must invite; the other must accept.  [...]