Fern Mallis, widely credited with creating New York “Fashion Week” and former VP of Marketing at IMG, discusses marketing in the fashion industry.

Fern Mallis was interviewed by Green Buzz Agency after a panel she led on Social Media and Marketing at Afingo’s “Behind the Seams.” Presented at Manhattan’s world-famous Fashion Institute of Technology, “Behind The Seams” saw 30 top designers, apparel manufacturing insiders, head buyers of top retail chains, editors, and celebrity tastemakers to offer wisdom, opinions, and tips to a diverse audience of fashion fans.

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