It’s no secret that mobile is the hot ticket item around town these days. Brands of all shapes and sizes are jumping onto the mobile platform in droves. This creation of this market is being fuelled by the advancements in mobile technology and consumers under-lying propensity to be more connected whilst ‘on-the-go’. Smartphone technology provides exceptionally high powered devices right [...]

- Of all the questions circulating about the usefulness of LinkedIn, this is perhaps the most frequently asked. The answer, in a word, is no. Networks like Facebook have skewed perception about what it means to “do business online.” Although Facebook has made great strides in catering to the business crowd, it remains a casual hang out, a place where [...]

- LinkedIn, the world’s largest B2B professional network, has recently received much media attention for seeking public funding to the tune of $175 million. But this isn’t the only important news about LinkedIn. Recently, the professional networking giant released eight exciting user-friendly features aimed at more closely aligning the LinkedIn experience with upgrades users have begged for. What does this [...]

- Green Buzz Agency is a proud Media Partner of the Digital Music Forum: East Here are seven reasons we are excited to be a media partner and attend this year’s forum: 1. Keynotes: This year’s event welcomes Gary Shapiro, President & CEO, Consumer Electronics Association as a keynote speaker for the event. Coming off the highly successful 2011 International [...]

- Companies of all sizes are pushing to buckle down and implement effective social media plans. This is an encouraging trend. However, before a plan can be developed, organizations must determine how “social media” is defined and used in the business environment. The answers will vary among enterprises. My good friend and fellow marketer Debbie Laskey and I recently discussed [...]