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Tuesday, 7 July 2012 |
Blog Posts, Facebook, Marketing Campaigns, Marketing Strategy, Photography, Pinterest, Social Media, Startups, Twitter, Viral Video
Facebook Trend: Zuckerberg Denies Facebook Phone Rumors Many analysts have predicted a Smartphone from Facebook, including in a report from a May 2012 New York Times article. The article stated that Facebook had hired software and hardware engineers from Apple and that this would be Facebook’s third attempt at developing a Smartphone. Despite these reports, Mark Zuckerberg said in Facebook’s [...]
Startup Spotlight: Dokkit Looking for a more interactive online calendar that will cater to your interests? We found the app for you. The calendar app Dokkit will be launching within the next few months, and we spoke with Dokkit CEO Michael Chan to find out what this app is all about. Here’s what he has to say about the [...]
It seems everyone wants to know the secret for getting better LinkedIn results without spending tons of time in meaningless conversations. So, here it is: the biggest impact on your bottom line can be had by consistently engaging in just a few simple activities for 15-20 minutes each day. Logical, focused and purposeful activities can help you get great results [...]
Your business is miniscule; you’re just starting up, and you really don’t have a clue how to launch a marketing campaign that will grab people by their freshly pressed shirt collars and make them pay attention to your business, especially when your budget is that of a college student’s summer paycheck. So how do you get yourself out there? While [...]
Facebook trend: Facebook Tests Pinterest-Inspired App Story Layout For those of you waiting for the day when Facebook integrates a Pinterest-style design into your News Feed, you may be in luck. Facebook is testing a new layout for Open Graph app stories that looks a lot like the design of Pinterest. The new layout displays larger photos from an app [...]
57 Channels (and STILL nothin’ on) When Bruce Springsteen famously debuted 57 Channels (and nothin’ on) song, 20 years ago, some thought he was using TV as a metaphor for not being able to connect with others (including his wife) in a meaningful way (a theory supported by the Springsteen community). The song also had a literal meaning where “channel surfing” [...]
Facebook Trend: Fake Accounts Heighten Facebook “Likes” Could your brand’s Facebook page “likes” be inflated by fake accounts? A BBC investigation suggests yes. The BBC created a Facebook page for VirtualBagel, a make-believe brand with no products. The page received over 3,000 “likes” within a few days, and a majority of the likes came from suspicious accounts located in Egypt [...]
You’ve seen it before…the acronym “LION” proudly displayed on a LinkedIn member’s headline. What does it mean? Should you become a LION? The acronym L-I-O-N stands for LinkedIn Open Networker. LIONs are LinkedIn members open to networking with everyone, previously known or not. The LION generally accepts every invitation request to connect or, at the least, will not click the [...]
Looking to stand out from the crowd? As brands continue to embrace all of the social mediums and the populations continue to grow at an unbelievable pace, it is increasingly more difficult to rise above the noise. The competition continues to grow as users add more friends, brands, influencers and even strangers to their news feed. The big question everyone is [...]
Facebook Trend: Facebook Increases Reach Accuracy Facebook made two important updates last week that will increase the accuracy of its reach metric. Facebook reach measures the total number of people who have seen a Page post. It is a way for businesses and brands to see how many people they have made an impression on. The two changes include: Adding [...]
_ The well-respected publication Direct Marketing News recently noted that ever-growing amounts of spam are assaulting social media users. No disrespect to DMN, but…this is hardly news. If you use LinkedIn, you’ve probably been spammed, and you may have noticed spam on the site has morphed quite a bit recently. What’s going on? Well, spam (untargeted and unsolicited emails) has [...]