Marketing a Startup: A Conversation with Moovit CMO Alex Mackenzie Torres

Marketing your product can be expensive. For startups, money can be a barrier to getting a product out there. Alex Mackenzie Torres, CMO at Moovit, an app geared to help people schedule and ride public transit, sat down with Green Buzz Agency at Collision 2016 in New Orleans...

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The Challenge of Keeping Young Talent

No matter what industry or what company, the challenge of keeping young talent is a problem all executives are facing in 2016.   At Collision 2016 in New Orleans, IBM Design’s Phil Gilbert and Frog CEO Harry West spoke about how the design sector is working to retain...

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The Payoff of Online Video Advertising

“If a picture is worth a thousand words, a video is worth a billion,” said Coca-Cola Chief Sustainability Officer Beatriz Perez earlier this week at the Public Relations Society of America’s Atlanta conference. And she’s definitely not wrong.   Well, she might be a little off, as...

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What the Future of Television Means for Advertisers

What Amazon, Google and Apple want, they get.   All three Fortune 100 companies are proud parents of streaming television devices. Streaming brings internet subscription services like Netflix, HBO Go and Hulu Plus to the television. More than 55 percent of Millennials use paid tv services...

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Is Vertical the Future of Video?

In 2012 a popular video was posted on YouTube, warning the public about Vertical Video Syndrome, the “addiction” that seems to afflict those who shoot vertical video that no one enjoys watching. A muppet-like puppet creature tells us, “Vertical Video Syndrome is dangerous. Motion pictures...

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