The age of the meme and viral video has no doubt had a dramatic effect on the world of marketing. Each week it seems another short, seemingly lighthearted or nonchalant clip has found itself shared and liked to popularity. This potential for mass distribution makes video marketing a remarkable asset, but what are some of the main points to consider [...]

  How difficult is it for your customers to say ‘good job’? I am a firm believer that when you see or receive good service, you should let the right folks know. People are so quick these days to let you know when you do a bad job –but I think it’s just as important, if not more important, to [...]

Who needs the Super Bowl when you have April Fools, as tons of brands unveiled a slew of April Fools jokes this year via video. We at Green Buzz Agency viewed video after video and present to you the best five from a video marketing perspective. SwiftKey Tilt – A Whole Body Typing Experience You probably hadn’t heard of SwiftKey [...]

  When it comes to video SEO, there’s a lot to keep in mind. Here are four things you really need to consider, though, when developing your video SEO strategy. 1) Name Your Video with Keywords Having keywords in your Web page or blog post’s page title has been a staple of search engine optimization for years, but the same [...]

  Recently I read an article that stated the more “relevant” a brand’s communication is the closer the customer feels to the brand. If you stop and think about that for a moment, that principle also holds true in any relationship. Who wants to be engaged with anyone who cannot communicate in a relevant way? And, I might add, communicate [...]

It’s up and to the right for Web video and video advertising according to The Pew Research Center’s State of the News Media 2013 report, released last week. Advertisers spent $2.9 billion on video advertising in 2012, a 47 percent increase over the previous year. This was “by far the highest growth rate of all digital ad segments” according to the [...]

A new product from Washington, D.C.-based Veenome, called Viewability, may be able to help brands monitor the visibility of their video ads. Viewability is available as a standalone product through Veenome’s API, and could help marketers like you get more bang for your online video buck.”Let’s say there is an autoplay video below the fold,” Veenome CEO Kevin Lenane said. [...]

  Mickey Alon is the CEO and Co-Creator of Insightera- a B2B marketing tool that allows websites to become personalized to the visitor based on their “digital body language”, search intentions and other key factors including industry, location and actual web behavior. Essentially, it uses the big data that we generate every day to determine how to best present the information [...]

  Most of us who put a video online want it to go “viral.” The more who see our video, the more successful the video must be, our thinking goes. But such reasoning may be following vanity metrics, importance placed on moving numbers that don’t actually lead to paying customers. If you’re given a choice between 100 people who never [...]

There’s a new tool in the video marketer’s arsenal aimed at helping you optimize your YouTube videos. vidIQ, a venture capital-backed startup whose investors include Mark Cuban, allows you to schedule videos for upload to your YouTube channel. The service also helps you optimize your video. It lets you know when the best time of day is for publishing your [...]

Quick! How many words can you name that rhyme with orange? Should we extend the time? A minute, two minutes – even five? The fact is that you will be hard pressed to find even one.  In the English language there are very few words that rhyme with the word orange and although the name is highly unique, the package [...]

By now many of us have seen Simon Sinek’s TED talk on “Why?,” but do we realize what his message can mean for our video marketing?  Here’s Sinek explaining how he believes most of us communicate and market. “We say what we we do, we say how we’re different or how we’re better, and we expect some sort of behavior, [...]

What can you really communicate in six seconds?  This is the question marketers have been asking since the launch of Vine, a mobile video solution from Twitter that makes it easy for users to share six-second videos. You create a video, publish to Vine, and you can also post to your Twitter and Facebook accounts. Sure, Vine makes it easy [...]

Having your video go viral is the ultimate goal of anyone creating video content for the Web, and now there’s a company trying to make that easier for brands of all sizes.  Virool, a venture capital-backed startup and Y Combinator graduate, lets brands distribute their videos through online channels. Campaigns start at $10. It’s kind of like Google AdWords for [...]

Upworthy brands itself as “social media with a mission” and by harnessing the power of viral video this young startup has helped empower individuals to share content that focus on important social and political issues. Less than a year after launching, Upworthy already has almost a million Facebook followers, 50,000+ Twitter followers and has increased its monthly viewership from 2.5 [...]

Numbers released by digital ad platform provider Videology show advertisers’ online video ad strategy may be mistakenly targeting men over women.  The numbers offer a snapshot of the U.S. video market for Q4 2012. The data is based on 2.37 billion video impressions served by Videology during that time period. Advertisers targeted men in 55% of their videos, 24% of which [...]

With 162 million Americans watching online video, you’d think every brand would be leveraging video to communicate their message. But shockingly 77% of brands aren’t using online video. If your brand is one of those not using online video, let’s look at what you’re missing. First there are the eye-popping numbers of people watching video online: - 132 million unique viewers in [...]

Soon you’ll be able to promote your Web video as an ad within Facebook users’ timelines, potentially changing both online video and TV advertising as we know it. More importantly, the move could make it easier for your Web video to run alongside the big brands. Details are still scarce, but what we know so far according to multiple reports [...]

Remember when we were growing up and one of the things we wanted most was to be accepted…even popular?  And in those days, we’d keep our ears to the ground to know what was being said about us – good or bad. And if it was bad, or something we didn’t like, we would work at turning things around.  And [...]

Elevating humanity and reassessing strategy in the face of tragedy As a publicist, particularly in the entertainment industry, every head that turns equals one gold star (two if your client is a non-profit). There’s almost an inherent sense that success is measured by exposure and attention; that we are deemed successful by the splash of our work. As entertainment publicists [...]