Share- There has been and will continue to be reports that tout the tremendous growth and popularity of both Social Media and Online Video. Marketing budgets have been re-allocated from traditional media to build brand presence in each growing field. Why not go after both, or in other words “social video?” SOCIAL VIDEO Wieden + Kennedy did so with the Old Spice “Responses” campaign. The Old Spice Man, Mustafa, recorded 181 additional funny videos made over a two day period in a call and response with celebrities and regular folks. This engagement between character and fans led to success never seen before. Sales of the product and mentions of Old Spice online both spiked dramatically. The campaign took the all time spot atop the viral video world with over 6 million in less than 24 hours and 20 million in three days, surpassing even President Obama’s Victory Speech. But like most viral videos or campaigns, it was soon forgotten and everything went back to status quo, including... Read more >>

Share- I live on LinkedIn. So nothing is more aggravating than logging in and getting the error message, “The network is not currently accessible”, or some variation thereof. The feeling is akin to the high anxiety of a computer crash. As well, I often hear members complain, “LinkedIn never listens to suggestions from its users!” Recently, LinkedIn has been listening and, while network inaccessibility still occurs at the most inconvenient times, positive changes are taking place. Four of the newest changes are small but helpful. A Premium account is needed – another reason to upgrade. In case you haven’t noticed them, take a moment to view the bottom blue border of box directly underneath your Public Profile link. Here you’ll find four new buttons: Share, PDF, Print, and vCard.You’ll also find the “Flag” button, which is not new, but has been moved to this location for convenience. SHARE The Share button offers yet another opportunity to connect and engage with other... Read more >>

ShareIt’s no secret that mobile is the hot ticket item around town these days. Brands of all shapes and sizes are jumping onto the mobile platform in droves. This creation of this market is being fuelled by the advancements in mobile technology and consumers under-lying propensity to be more connected whilst ‘on-the-go’. Smartphone technology provides exceptionally high powered devices right in the hands of the every day consumer at little cost. At the end of 2010 28% of US mobile subscribers own a smartphone with the entire smartphone market growing nearly 75% last year. As this market continues to grow there is no question that you need to consider your brands presence on this platform. Unfortunately launching yourself in the mobile arena isn’t as simple as clicking a button. With a maturing market consumers will not tolerate scaled down websites or featureless applications that serve little or no purpose. Consumers want something that will add value or fix a problem... Read more >>

Share- Of all the questions circulating about the usefulness of LinkedIn, this is perhaps the most frequently asked. The answer, in a word, is no. Networks like Facebook have skewed perception about what it means to “do business online.” Although Facebook has made great strides in catering to the business crowd, it remains a casual hang out, a place where anyone can sell anything. LinkedIn is not about selling. LinkedIn is about relationship building. It is not a sales tool; it is a lead generation tool. I know you’ve heard this before, but how has this knowledge impacted your LinkedIn activity? If you have a LinkedIn profile, but your network activity is dormant, you may be wondering where you’ve gone wrong. Or, perhaps you’ve optimized your LinkedIn profile, but still are not connecting as deeply as expected. Here’s what you need to know: LinkedIn is actually two delivery channels in one, the outbound and the inbound. On the outbound side, we have the profile, (most notably,... Read more >>

Share- LinkedIn, the world’s largest B2B professional network, has recently received much media attention for seeking public funding to the tune of $175 million. But this isn’t the only important news about LinkedIn. Recently, the professional networking giant released eight exciting user-friendly features aimed at more closely aligning the LinkedIn experience with upgrades users have begged for. What does this mean for you? If you’re not yet a LinkedIn member, you’d better get busy. If your half-baked profile is routinely ignored, rethink your branding strategy. Chances are, your competition is already way ahead of you. LinkedIn released the Company page feature in 2008, but only recently made modifications that got people talking about it. Available analytics were also upgraded, allowing users to more accurately measure overall network activity and growth. 8 New LinkedIn Features 1.   Linkable banner advertising- link to your website, blog, etc. 2.   Video support for the... Read more >>