Share- Green Buzz Agency is a proud Media Partner of the Digital Music Forum: East Here are seven reasons we are excited to be a media partner and attend this year’s forum: 1. Keynotes: This year’s event welcomes Gary Shapiro, President & CEO, Consumer Electronics Association as a keynote speaker for the event. Coming off the highly successful 2011 International Consumer Electronics Show and the release of his new book “The Comeback: How Innovation will Restore the American Dream”, Shapiro will be featured in a fireside chat covering a range of topics focused around his outspoken views about how innovation can fuel progress and ultimately save the music industry. Dermot McCormack, EVP of Digital Media, MTV Networks Music & Logo Group also joins Digital Music Forum East 2011 as a keynoter. McCormack will speak on the topic of “More Than Music Videos: Why today’s music fan wants a 360 curated music experience that includes a diversity of music content... Read more >>
Share- Companies of all sizes are pushing to buckle down and implement effective social media plans. This is an encouraging trend. However, before a plan can be developed, organizations must determine how “social media” is defined and used in the business environment. The answers will vary among enterprises. My good friend and fellow marketer Debbie Laskey and I recently discussed this issue. (Debbie calls it the ‘other’ social media policy.) She says, “companies can build the most carefully-planned social media strategy, but if employees don’t have specific ‘how to’ guidelines, confusion erupts and hands are slapped in the process.” Is it acceptable to tweet while on a sales call? Who is responsible for uploading company photos to Facebook? Do employee LinkedIn contacts made during business hours belong to the company, or the employee? Is management harboring decisions on these important points, but failing to share them with employees? The Green Buzz Agency Blog provides... Read more >>
Share Fern Mallis, widely credited with creating New York “Fashion Week” and former VP of Marketing at IMG, discusses marketing in the fashion industry. Fern Mallis was interviewed by Green Buzz Agency after a panel she led on Social Media and Marketing at Afingo’s “Behind the Seams.” Presented at Manhattan’s world-famous Fashion Institute of Technology, “Behind The Seams” saw 30 top designers, apparel manufacturing insiders, head buyers of top retail chains, editors, and celebrity tastemakers to offer wisdom, opinions, and tips to a diverse audience of fashion fans. The Green Buzz Agency Blog provides insight for Marketing Decision Makers and other fun people We are the leader in corporate, web, and online video production services in Washington DC, Boston, Philadelphia, and NYC! var addthis_pub = 'greenbuzzagency'; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, twitter, myspace, google, facebook, delicious, reddit,... Read more >>
Share- If you’ve built a profile on the Big Three social media sites, you may have been pleased about not having to defrost your credit card to do it. (Yes, a friend of mine once froze her credit cards in a bowl of water to ‘cold turkey’ her overspending.) Sure, you can upgrade your LinkedIn membership and pay a variety of monthly fees to get more perks. But you don’t have to, and that makes millions of people very happy. Based on nothing but your creativity, ingenuity and inventiveness, you can promote your business for next to nothing. How free is social media, really? About as free as starting your own business. Meaning, it’s not. Hence the phrase…next to nothing. Gauging the true cost of social media is crucial in today’s marketplace. Which areas might end up costing you? Here are several to reflect upon: Implementation As you know by now, there is more to social media marketing than building a profile and waiting for something to happen. A ton of content goes into the... Read more >>
Share- The recent flip-flop by Gap in their choice of logo illustrates the power of the consumer in brand decisions. But really, the consumer has always had this power – the internet and social media has just sped the plow. We marketers love the idea that we’re in control. We carefully craft messages and choose channels to reach our carefully selected target audience, who we track relentlessly. But really, it’s all an illusion. It always has been. We don’t create brand perception, we influence it through our actions and messages. Extend that idea to job candidates. You’re probably not thinking about them much these days, between slow economic growth and high unemployment. It’s likely that you either aren’t hiring or that you have a pretty large candidate pool. Supply is outstripping demand. It’s not going to stay that way. Recessions historically are followed by roughly 5 years of growth, which will create a talent shortage. Also, recent research by Regus and Rasmussen... Read more >>
