As we enter this season of celebration, I thought it might be fun to share a real example of a business that is working to drive positive word of mouth, as well as invite you to share your stories and experiences. While we know there are seven drivers of word, we know that a good story is key and often [...]

Two weeks ago, my mom had knee surgery and, while she is very much on the mend, there are many of the household chores she simply can’t do, and my dad stepped in to handle. It happens that he is doing a fantastic job, and neither my sister nor I have had to step in it at all to help. This [...]

During this year, social media has exploded as a communications forum for individuals as well as brands. Each day more and more brands are integrating social media into their communications portfolio. Companies have moved beyond a Facebook post or tweet about a new product or a big announcement. They have embraced social media as a way to humanize their brand [...]

What do you suppose would happen if you made the decision to respond to only a small percentage of all the requests that come into your company? What if you made the choice to respond to the same small percentage of employee requests to your help-desk? How about we go one further…what if you chose to only respond to a [...]

- The recent flip-flop by Gap in their choice of logo illustrates the power of the consumer in brand decisions. But really, the consumer has always had this power – the internet and social media has just sped the plow. We marketers love the idea that we’re in control. We carefully craft messages and choose channels to reach our carefully [...]

We all know what lipo is – a cosmetic surgery procedure that reduces stubborn fat deposits. So how about a little L.I.P.O.™ of a different kind? I mean LinkedIn Profile Optimization, aimed at cutting the fat from your profile and tightening up those marketing muscles. If you’ve ever wondered how professional profile optimization is done…well, I can’t spill all the secrets, [...]

You’ve heard about social media, you know you want to use social media, you have a budget for social media, but you need to know how to use social media marketing to help achieve your corporate marketing goals. It’s an intimidating field because it’s so new and you know if a strategy is not clearly mapped out social media marketing [...]

His excuse was, “It wasn’t personal.” Which made her react by demanding, “What is that supposed to mean? I am so sick of that. All that means is that it wasn’t personal to you. But it was personal to me. It’s “PERSONAL” to a lot of people. And what’s so wrong with being personal, anyway?” “Uh…nothing,” he timidly backs down. [...]

As a life long reader of fashion magazines, I use to devour their glossy ads of luxury designers. Like many, I coveted the down time to read my stack of magazines on long plane trips, or on vacation.  Recently, while preparing for one of those trips, I noticed my stack seemed lighter than usual and my desire to lug those [...]

Traditional advertising and social media marketing, the leaders and buzz generators in advertising and marketing arenas. Traditional advertising is reaching the masses in and outside of their home through targeted messages where you tell them how you will solve their problem and how your product or service will increase their quality of life.  This is very effective when reaching your [...]

Learn more about GBA and our video production prowess! The GBA Blog provides insight for Marketing Decision Makers and other fun people by Deborah Brody Ralph Waldo Emerson is often quoted as saying:  “A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines.”  Note that Emerson refers to foolish consistency.  Smart consistency, on [...]