Most of us who put a video online want it to go “viral.” The more who see our video, the more successful the video must be, our thinking goes. But such reasoning may be following vanity metrics, importance placed on moving numbers that don’t actually lead to paying customers. If you’re given a choice between 100 people who never [...]

By now many of us have seen Simon Sinek’s TED talk on “Why?,” but do we realize what his message can mean for our video marketing?  Here’s Sinek explaining how he believes most of us communicate and market. “We say what we we do, we say how we’re different or how we’re better, and we expect some sort of behavior, [...]

Numbers released by digital ad platform provider Videology show advertisers’ online video ad strategy may be mistakenly targeting men over women.  The numbers offer a snapshot of the U.S. video market for Q4 2012. The data is based on 2.37 billion video impressions served by Videology during that time period. Advertisers targeted men in 55% of their videos, 24% of which [...]

With 162 million Americans watching online video, you’d think every brand would be leveraging video to communicate their message. But shockingly 77% of brands aren’t using online video. If your brand is one of those not using online video, let’s look at what you’re missing. First there are the eye-popping numbers of people watching video online: - 132 million unique viewers in [...]

Elevating humanity and reassessing strategy in the face of tragedy As a publicist, particularly in the entertainment industry, every head that turns equals one gold star (two if your client is a non-profit). There’s almost an inherent sense that success is measured by exposure and attention; that we are deemed successful by the splash of our work. As entertainment publicists [...]

Many companies and organizations have large email lists filled with customers, donors and leads, but it can be difficult to know who is actually listening to your messages and influencing others online. Attentive.ly looks to solve this problem by providing a way to see what people on email lists are saying across social media platforms. Attentive.ly co-founder Rosalyn Lemieux chatted [...]

As we enter this season of celebration, I thought it might be fun to share a real example of a business that is working to drive positive word of mouth, as well as invite you to share your stories and experiences. While we know there are seven drivers of word, we know that a good story is key and often [...]

Facebook Trend: Facebook Promoted Posts Target Specific Countries In response to feedback from Facebook marketers, Facebook updated its Promoted Posts feature to have the ability to automatically target the countries where most of a company’s or brand’s fans reside. Marketers noticed that in some instances, the Promoted Posts would unexpectedly increase out-of-country engagement. Facebook created the Promoted Posts update to [...]

  Colleen O’Neil, the founder of O’Neil Events, discusses the latest happenings in the event planning industry, including personalization and marketing strategy. Green Buzz Agency interviewed Colleen in July at Epic Yoga Studio in Dupont Circle, Washington D.C. Colleen highlights upcoming trends in event planning and ways to customize events. She also lets us in on her favorite platform and [...]

Facebook Trend: Brand Uses Facebook to Create Digital Flipbook Think brands have run out of creative marketing ideas for Facebook? If yes, think again. British luxury brand Alfred Dunhill created a digital flipbook in a Facebook photo album that chronicles beautiful scenes from the Nippon Rally in Japan. The flipbook lets viewers click through a series of 200 photos to [...]

Facebook Trend: New Tool Measures How Facebook Drives Sales Marketers on Facebook can now figure out if Facebook drives sales for their company. By adding a snippet of code found in the Facebook Ads Manager to a specific page of their company website, marketers can see each time someone clicks from a Facebook Ad to the website page. The Facebook [...]

Ever since LinkedIn updated its Company page design, the Internet has buzzed with tips and tricks to get better results. Let’s talk about 9 ways to get LinkedIn Company page followers, so you can see great results for your efforts. Of course, these tips assume your Company page is already set up and ready to go: 1. Ask for the [...]

Two weeks ago, my mom had knee surgery and, while she is very much on the mend, there are many of the household chores she simply can’t do, and my dad stepped in to handle. It happens that he is doing a fantastic job, and neither my sister nor I have had to step in it at all to help. This [...]

In a conversation with a friend yesterday he was quite irritated because one of the utility companies he does business with has made paying online extraordinarily difficult. It seems that when you click on the link to pay online there is a substantial fee – in his case more that 20 percent of the entire bill. And there is language [...]

As I write this post, I have the luxury of being a fly on the wall in the kitchen of a master chef and friend. I was extended an invitation to work from his kitchen today to see up close and personal what happens behind the scenes. And as someone who loves to cook, it was an invitation I could [...]

Facebook Trend: UStream App Lets You Broadcast Live to Facebook Ustream’s new app, Broadcast for Friends (BFF), will let you broadcast live from your iPhone to your Facebook feed. You will be able to share your live videos with just friends or the public, and you can receive real-time comments and “likes” as you broadcast. Many people are excited about [...]

My marketing department recently hired a cartoonist. Yeah, he’s an accomplished writer and author, too, but his main role is to draw cartoons, post funny pictures on social channels and maybe convince a prospect or two why they should buy our products.  As my colleague pointed out in a recent blog post, companies are stepping up their efforts and living [...]

Facebook Trend: Send a Postcard Via Facebook In a merging of digital and traditional communication, Facebook tests a feature that allows users to create and send physical postcards using their Facebook photos. Facebook is currently testing this feature with a small number of users, but a representative told Mashable that they are working on a finalizing a price for the [...]

What do you suppose would happen if you made the decision to respond to only a small percentage of all the requests that come into your company? What if you made the choice to respond to the same small percentage of employee requests to your help-desk? How about we go one further…what if you chose to only respond to a [...]

Facebook Trend: Zuckerberg Denies Facebook Phone Rumors Many analysts have predicted a Smartphone from Facebook, including in a report from a May 2012 New York Times article. The article stated that Facebook had hired software and hardware engineers from Apple and that this would be Facebook’s third attempt at developing a Smartphone. Despite these reports, Mark Zuckerberg said in Facebook’s [...]