Elevating humanity and reassessing strategy in the face of tragedy As a publicist, particularly in the entertainment industry, every head that turns equals one gold star (two if your client is a non-profit). There’s almost an inherent sense that success is measured by exposure and attention; that we are deemed successful by the splash of our work. As entertainment publicists [...]

So youʼve been doing the local open-mic night circuit for a while now, youʼve just recorded your first EP or album and are ready to start getting the word out about your brand. Hereʼs a quick music marketing check-list to help you get on your way: _ 1. Define your brand – Ensure you branding is clear, consistent and professional [...]

If you’re a business owner, chances are you know three letters very well: R.O.I. (Return on Investment.)  It can be tough to put PR into numbers, which is why most of us work in the field.  We checked out of math class when the algebra teacher started putting letters next to numbers on the chalkboard. Online Media We want to impress [...]

Learn more about GBA and our video production prowess! The GBA Blog provides insight for Marketing Decision Makers and other fun people by Alison Walsh Linkedin to Facebook via Twitter . Oh my! If you have to hear another one of your junior staff talk about being “poked,” you’re going to have to call HR and schedule a workshop. Slow [...]

Learn more about GBA and our video production prowess! The GBA Blog provides insight for Marketing Decision Makers and other fun people by Alison Walsh In an effort to start the week off right, Green Buzz Agency is offering a little bit of education – call it a piece of “flair” – each Monday.  We’ll tackle a different part of PR [...]

Learn more about GBA and our video production prowess! by Margie Maddux Newman Not all public relations practitioners (a.k.a. “flacks”) are created equal. I can say that because I am one. Day after day, I see folks out there giving my craft a bad name. Fortunately, there are many great PR pros who will ethically and strategically work to advance your [...]

Two experiences today demonstrated to me the importance of seeing the big picture. This morning I was trying to work at the Caribou Coffee I’m at every morning, except the WiFi wasn’t working. As I tried to connect to the WiFi, I overheard the shift manager speak with an employee for nearly two minutes about making sure the right-sized cups [...]