Upworthy brands itself as “social media with a mission” and by harnessing the power of viral video this young startup has helped empower individuals to share content that focus on important social and political issues. Less than a year after launching, Upworthy already has almost a million Facebook followers, 50,000+ Twitter followers and has increased its monthly viewership from 2.5 [...]

Remember when we were growing up and one of the things we wanted most was to be accepted…even popular?  And in those days, we’d keep our ears to the ground to know what was being said about us – good or bad. And if it was bad, or something we didn’t like, we would work at turning things around.  And [...]

Facebook Trend: Facebook Offers Free Page Publishing Guide Does your company have a Page on Facebook? You may want to consider downloading Facebook’s free guide, Page Publishing and Best Practices by Vertical. The guide includes tips for businesses looking to coordinate Page and media efforts. The guide covers various topics that help you learn best practices for organizational structure, best [...]

Facebook Trend: Facebook Promoted Posts Target Specific Countries In response to feedback from Facebook marketers, Facebook updated its Promoted Posts feature to have the ability to automatically target the countries where most of a company’s or brand’s fans reside. Marketers noticed that in some instances, the Promoted Posts would unexpectedly increase out-of-country engagement. Facebook created the Promoted Posts update to [...]

  Colleen O’Neil, the founder of O’Neil Events, discusses the latest happenings in the event planning industry, including personalization and marketing strategy. Green Buzz Agency interviewed Colleen in July at Epic Yoga Studio in Dupont Circle, Washington D.C. Colleen highlights upcoming trends in event planning and ways to customize events. She also lets us in on her favorite platform and [...]

Facebook Trend: Brand Uses Facebook to Create Digital Flipbook Think brands have run out of creative marketing ideas for Facebook? If yes, think again. British luxury brand Alfred Dunhill created a digital flipbook in a Facebook photo album that chronicles beautiful scenes from the Nippon Rally in Japan. The flipbook lets viewers click through a series of 200 photos to [...]

Facebook Trend: New Tool Measures How Facebook Drives Sales Marketers on Facebook can now figure out if Facebook drives sales for their company. By adding a snippet of code found in the Facebook Ads Manager to a specific page of their company website, marketers can see each time someone clicks from a Facebook Ad to the website page. The Facebook [...]

Facebook Trend: Facebook Tests New Comment Format to Boost Engagement Facebook is testing a new comment format on brand and subscriber Pages that places the most engaging comments at the top of posts. Comments are ranked based on Likes, responses and hides. “As part of this test, the most engaging comments appear higher up,” Facebook told Mashable on Monday. “You [...]

  Anthony Caponiti, the co-founder of Activ8Social, talks about one of his recent campaigns and how he used social media to further promote the campaign efforts. Green Buzz Agency interviewed Anthony Caponiti during the GBA Skate (Escape the Heat!) event July 26, 2012, at the Kettler Capitals Iceplex. Anthony gives GBA the inside scoop on Activ8Social’s “Take Lexi to Prom” campaign [...]

Facebook Trend: 25 Percent of Young Adults Friend Their Bosses on Facebook  Twenty five percent of young adults age 18 to 25 are friends with their boss on Facebook, according to a new survey from security protection company AVG. AVG conducted the study in 11 different countries with 4,400 consumers. The study also revealed that young adults in the U.S. [...]

During this year, social media has exploded as a communications forum for individuals as well as brands. Each day more and more brands are integrating social media into their communications portfolio. Companies have moved beyond a Facebook post or tweet about a new product or a big announcement. They have embraced social media as a way to humanize their brand [...]

Facebook Trend: Facebook Questions Now Only Available for Groups and Pages Facebook shut down the Questions feature for users’ News Feeds and made the feature only available for Groups and Pages last week, according to Tech Crunch. Users will still be able to access old Questions and answer questions on Pages, but they will not be able to ask Questions [...]

Facebook Trend: Facebook Tests Want Button With Retailers Facebook has partnered with various retailers to test a “Want” button on Facebook, according to an article from Reuters. The “Want” button will let Facebook users create a wish list of items directly from a retailer’s Facebook page. This feature, named Facebook Collections, will also be engaging for Facebook users. People will [...]

Facebook Trend: Facebook Redesigns Help Center Facebook revealed a redesigned Help Center last week. The new Help Center is more visually appealing, easier to navigate and contains helpful sections for brands. The Help Center features six main sections, including three that could be especially helpful for brands with pages: “Build Your Facebook Page,” “Reach More People” and “Discover Basic Pages Tools.” [...]

Facebook Trend: Facebook Brings Back Gifts Remember Facebook Gifts? After closing the Gift Shop in August 2010 to focus on improving more popular Facebook products like News Feed and Games, Facebook has decided to bring back its gift-giving option. Facebook has not launched Gifts yet, but they assure the product is coming soon. When Facebook Gifts do go live, you will [...]

Social media is a train, and we’re the tracks. If you “don’t like social media” and “don’t use it much,” it’s time to get with it, or be the last one picked for the game. Need proof? LinkedIn just released the results of its Office Endangered Species survey. More than 7,000 global professionals shared their opinions about dying office tools [...]

    Corrie Davidson, the community manager at Google in Washington, D.C., talks about her role at Google and the exciting things Google is developing! Green Buzz Agency interviewed Corrie Davidson during the GBA Skate (Escape the Heat!) event July 26, 2012, at the Kettler Capitals Iceplex. Corrie and her colleagues used Google’s Party Mode to live-post pictures and videos [...]

Facebook Trend: Facebook Launches Offers for Businesses The testing period for Facebook Offers is now over. Facebook announced last week that all Pages with more than 400 likes will be able to create Offers to promote their businesses. The first time a business tries Offers it is free, but after that there will now be a required budget. Through Facebook [...]

Facebook Trend: Verizon Finds Creative Way to Celebrate Facebook Milestone Verizon Wireless achieved 3 million Facebook fans last Thursday, surpassing the likes of competitors such as AT&T and Sprint. To celebrate this milestone, Verizon came up with a creative video idea: they created a Rube Goldberg machine that would turn on a tablet displaying a thank you to their fans. [...]

Facebook Trend: Wearable Camera Offers Facebook Integration Wearable POV action cameras are becoming increasingly popular with their ability to produce exciting, first-person videos. A new version of the wearable POV camera, the Contour+2 POV, will be the first with the ability to integrate with Facebook, according to Mashable. Users of the new camera will be able to share their videos [...]