Remember when we were growing up and one of the things we wanted most was to be accepted…even popular?  And in those days, we’d keep our ears to the ground to know what was being said about us – good or bad. And if it was bad, or something we didn’t like, we would work at turning things around.  And [...]

Many companies and organizations have large email lists filled with customers, donors and leads, but it can be difficult to know who is actually listening to your messages and influencing others online. Attentive.ly looks to solve this problem by providing a way to see what people on email lists are saying across social media platforms. Attentive.ly co-founder Rosalyn Lemieux chatted [...]

As we enter this season of celebration, I thought it might be fun to share a real example of a business that is working to drive positive word of mouth, as well as invite you to share your stories and experiences. While we know there are seven drivers of word, we know that a good story is key and often [...]

During this year, social media has exploded as a communications forum for individuals as well as brands. Each day more and more brands are integrating social media into their communications portfolio. Companies have moved beyond a Facebook post or tweet about a new product or a big announcement. They have embraced social media as a way to humanize their brand [...]

    Corrie Davidson, the community manager at Google in Washington, D.C., talks about her role at Google and the exciting things Google is developing! Green Buzz Agency interviewed Corrie Davidson during the GBA Skate (Escape the Heat!) event July 26, 2012, at the Kettler Capitals Iceplex. Corrie and her colleagues used Google’s Party Mode to live-post pictures and videos [...]

One very hot, humid night this summer, I found myself at a local barn with a friend who had recently been transferred from  Philly to Atlanta. And tonight was the night she would be reunited with her beloved horse, after being apart for some time. When we arrived, all of the horses had been turned out to the pasture for [...]

As I write this post, I have the luxury of being a fly on the wall in the kitchen of a master chef and friend. I was extended an invitation to work from his kitchen today to see up close and personal what happens behind the scenes. And as someone who loves to cook, it was an invitation I could [...]

What do you suppose would happen if you made the decision to respond to only a small percentage of all the requests that come into your company? What if you made the choice to respond to the same small percentage of employee requests to your help-desk? How about we go one further…what if you chose to only respond to a [...]