Learn more about GBA and our video production prowess!
by Amy Howell
People ask me daily about social media and it has been fun as well as challenging to try and figure it out, but that’s the whole point— nobody has it all figured out although there are a lot of smart people out there blogging and discussing issues. The thing I personally like about social media is that nobody “owns” it and there’s something there for everyone.
You cannot control the tides of social media, but you can control your corporate message and your strategy to tell your story—good or bad. You don’t have to look very far to find daily examples of how Twitter or You-Tube can impact a business in minutes. Recent stats report most businesses don’t use social media but plan to in 2010 (I have posted a lot of these articles on my Twitter page).
Here are some of the leading “Trends” of Social Media for this year (and I predict they will grow):
* Traditional Media and marketing has been revamped, replaced. Much of what we did to market and tell our stories within the last year has been crushed.
* Social Media corporate marketing budgets are on the rise.
* Retailers need to be savvy online; Customers researching and buying online. One word exemplifies this: Zappos (435 Zappos employees use Twitter!)
* The Recession is helping Social Media as a cost control alternative.
* News is 24/7 now, and customers won’t buy week old news.
* Well known bloggers and influencers on Twitter are getting every media message out.
* Lots of good applications and increasing technology tools like the iPhone will advance the Social Media cause.
In closing, I will tell you that if you feel overwhelmed or intimidated by social media, internet communications and all the applications that are out there, you should! Even for some of us practicing it daily, it is like nothing since the Industrial revolution.
Use of the internet will continue to grow and smart companies are looking now at how they can plug into the dynamic—and fascinating tools out there to turn the tides of social media to their benefit.
Amy Howell is the CEO at Howell Marketing Strategies, LLC. Follow Amy on twitter and read more blog articles by her here.
The GBA Blog provides insight for Marketing Decision Makers and other fun people
If you have insight on Marketing you want to share with our audience, contact us about being a Guest GBA Blogger. Or learn more about GBA and our video production prowess!
Learn more about GBA and our video production prowess!
The GBA Blog provides insight for Marketing Decision Makers and other fun people
by Alison Walsh
Linkedin to Facebook via Twitter . Oh my! If you have to hear another one of your junior staff talk about being “poked,” you’re going to have to call HR and schedule a workshop.
Slow down, Michael Scott. Poking is basically a Facebook alert, Dunder Mifflin can still be held in high regard among the paper industry. In fact, you may want to start awarding Social Media Dundies.
Your PR team can assist you in building a web site that is savvy, eye-appealing and keeps the look and feel of your company. Almost as important as building the the web site though, is maintaining the site, which is where all of these Social Media Sites come into play. One way to keep these sites fresh is by re-publishing editorial coverage you garner.
Basically, there is a world of fans and potential fans of your business out there. You want to reach as many of them as possible. The internet has evolved business models. The word “global” no longer attaches a negative connotation because you easily can be a “global business” while still holding the position of “locally owned and operated.”
That said, online communities are just as important as the one in your backyard. Your PR team can generate conversation and buzz throughout online communities, so you have time to chat with your neighbors over the fence.
Tweet us (”That’s what she said!” – Michael Scott) at @greenbuzzagency today!
The PR Specialist behind this post is Alison Walsh. Email Alison: alisonhope.walsh@gmail.com
Learn more about GBA and our video production prowess!
Free Yogato!!!
There are business cards in Mr. Yogato’s store (pictured above) that describe a promotion to win free Yogato.
Here is how it works:
There are 3 ways to win free Yogato. Try one, two, or all three ways.
Way 1:
Once you join the Green Buzz Agency Facebook fan page, find the discussions tab. There is a discussion called “Free Yogato.” Reply to the discussion, and you are now entered to win free Yogato. Once enough people reply to the discussion we will start randomly drawing for weekly winners. The more people that reply, the more Yogato will be given out.
Way 2:
Same setup as Way 1, except the discussion is in the Green Buzz Agency LinkedIn group. Once you are in the GBA LinkedIn group, reply to the discussion titled “Free Yogato.”
Way 3:
Follow @greenbuzzagency on Twitter.
Tweet “Check out Green Buzz Agency for Video Production, Social Media Consulting, Photography, and Graphic Design:http://bit.ly/1RvLV9” Random weekly winners will be selected.
Once the free Yogato promotion starts, we will draw weekly winners until the week of January 24th – 30th 2010. However, it can be altered at any time at the discretion of Green Buzz Agency. Please check back to this blog for updates on the status. All winners of the promotion will be contacted, as well as announced via the Green Buzz Agency Twitter, Facebook, and LinkedIn pages.
There is an additional promotion running between Green Buzz Agency and Mr. Yogato’s, but you’ll have find it on the business cards in the Mr. Yogato’s store at 1515 17th Street NW – Washington, DC. The business cards are at the back of the store, near the board games.
