How LinkedIn Improves Your Google Page Rank
You’re probably familiar with the basics of search engines and Google rankings…but did you know that LinkedIn lets you manipulate your profile information to achieve higher rank?
LinkedIn profiles rank high on Google organic search. If you want to influence ‘getting found’ on Google, an optimized LinkedIn profile will get you there.
Here’s how it’s done:
1. Create your public profile
2. Select Full View – very important
3. Create a ‘vanity’ URL…i.e., instead of the default URL, customize your profile with your name. For example, mine is www.LinkedIn.com/in/VictoriaIpri
4. Use this link in your email signature, on your web page, when you comment on a blog, and other places across the web to boost your visibility
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Along with optimizing your vanity URL, promote your website to Google and other search engines through the links right there on your profile page. You know that spot that says “My Website”? Don’t leave it that way! Edit the tag by clicking on ‘Edit’, then ‘Other’, then type in your actual website name so it appears on your profile page.
As well, if you have a blog, use the new blog App to link your blog posts to your profile page. Then be sure to add the URL of your blog in the additional available line back where you modified your website URL a second ago.
Ta Da! Instant Optimization!
Optimizing your LinkedIn profile is not difficult if you know what to do. We know what to do…so let us help you. Contact me, Victoria Ipri, at 800-614-4619, or email me at ModelloMedia@gmail.com to learn more about affordable, professional profile optimization that can bring stunning results.
Victoria Ipri is CEO of Ontogeny, Inc., a full service Internet marketing firm with an emphasis on copywriting and social media. She welcomes your questions and comments about optimizing your LinkedIn profile. Look around the Green Buzz Agency Blog for her other excellent articles on Linkedin.
Feel free to send an invite to connect with members of Green Buzz Agency on Linkedin: Tod Plotkin, Sara Evans, Jennie Nowers, Brittney Grove, and Jennie Ryon. Or join the Green Buzz Agency Linkedin Group.
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You are providing with some great information. I am going to implement your advises. Do you mind if I write down additional questions in this forum.
Thank you again.
Sarmistha Tarafder´s last blog ..Trade show display- The Phenomenal S-curve
this is no longer true, linkedin does a redirect instead of passing link juice on those links
Thanks for the great tip Sara. I will pass your link on to my clients and colleagues.
The power of links! Is there no stopping what/who you can link to without too much effort at all? I’ll recommend this to all our DIY publicity guru’s.
Julie Morgan´s last blog ..Promoting your book and planning your publicity ‘road show’
Hi Victoria
Thanks for the info.
I have a question.
Do you know why do LinkedIn profiles have different Google PR values?
When I look at some PR4 profiles they are much less complete than some that are PR2or less.
Thanks
Andrew
Thanks, everyone, for your comments and questions!
@Andrew: Profile optimization is crucial, not only to LI search, but to Google search as well. I don’t know about the number designations you provided, because I am not clear if you are referring to Google rank (how and where the LI page appears in organic ranking) or search rank within LI. Butvarious factors affect rank and, therefore, authority on LinkedIn. My sense is that it is industry keyword-related. Also on LI recommendations are one of the crucial aspects to ‘getting ahead’…given a scenario with two exactly qualified people (the likes of which is improbable), the one with more recommendations will win out in rank.
@ Julie: You rock! Thank you
@ Samistha: Yes, ask all the questions you wish!
@ Rob: Anytime! Let me know how else I might help you.
Victoria Ipri´s last blog ..“Are We Having Fun Yet” Social Media Planning is The Starting Point
Nice article. All aspects very good explained, I’ll try to follow them. Thank’s for sharing.