Comments on: Marketers Need to Understand the Power of Viral Videos http://www.greenbuzzagency.com/marketers-need-to-understand-the-power-of-viral-videos Green Buzz Agency: Creative Communication Service Mon, 06 Sep 2010 17:28:43 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Movies All Time http://www.greenbuzzagency.com/marketers-need-to-understand-the-power-of-viral-videos/comment-page-1#comment-1132 Movies All Time Wed, 30 Jun 2010 03:59:19 +0000 http://www.greenbuzzagency.com/?p=926#comment-1132 "The most obvious factor in YouTube SEO is the video’s number of views." - This is so true and that is why I am using a self developed tool for increasing my youtube views lol Great article by the way. Most of the points you mentioned are so practical. “The most obvious factor in YouTube SEO is the video’s number of views.” – This is so true and that is why I am using a self developed tool for increasing my youtube views lol Great article by the way. Most of the points you mentioned are so practical.

]]> By: Video SEO: How to get Eyeballs for Your Videos | Green Buzz Agency http://www.greenbuzzagency.com/marketers-need-to-understand-the-power-of-viral-videos/comment-page-1#comment-1083 Video SEO: How to get Eyeballs for Your Videos | Green Buzz Agency Mon, 21 Jun 2010 12:17:40 +0000 http://www.greenbuzzagency.com/?p=926#comment-1083 [...] enjoy this video, you may also like Green Buzz Agency’s very own Tod Plotkin discussing the Importance of Viral Videos. The Green Buzz Agency Blog provides insight for Marketing Decision Makers and other fun people [...] [...] enjoy this video, you may also like Green Buzz Agency’s very own Tod Plotkin discussing the Importance of Viral Videos. The Green Buzz Agency Blog provides insight for Marketing Decision Makers and other fun people [...]

]]> By: The Role of Video in Corporate Marketing | Green Buzz Agency http://www.greenbuzzagency.com/marketers-need-to-understand-the-power-of-viral-videos/comment-page-1#comment-525 The Role of Video in Corporate Marketing | Green Buzz Agency Mon, 22 Mar 2010 15:29:48 +0000 http://www.greenbuzzagency.com/?p=926#comment-525 [...] couldn’t agree more with Wayne’s thoughts on video, which is why moving forward we are going to showcase lots of videos on the GBA blog, starting with [...] [...] couldn’t agree more with Wayne’s thoughts on video, which is why moving forward we are going to showcase lots of videos on the GBA blog, starting with [...]

]]> By: Fin http://www.greenbuzzagency.com/marketers-need-to-understand-the-power-of-viral-videos/comment-page-1#comment-490 Fin Wed, 10 Mar 2010 05:21:09 +0000 http://www.greenbuzzagency.com/?p=926#comment-490 Nice! I enjoyed reading that :D Nice! I enjoyed reading that :D

]]> By: Free Babies Stuff http://www.greenbuzzagency.com/marketers-need-to-understand-the-power-of-viral-videos/comment-page-1#comment-458 Free Babies Stuff Thu, 25 Feb 2010 09:56:45 +0000 http://www.greenbuzzagency.com/?p=926#comment-458 Cool stuff. Viral videos are all the rage these days and could be very effective in promoting ones business. .-= Free Babies Stuff´s last blog ..<a href="http://freefreestuff.org/sample-favorite-brands.html" rel="nofollow">Samples from your favorite brands!</a> =-. Cool stuff. Viral videos are all the rage these days and could be very effective in promoting ones business.
Free Babies Stuff´s last blog ..Samples from your favorite brands!

]]> By: Bill Zave http://www.greenbuzzagency.com/marketers-need-to-understand-the-power-of-viral-videos/comment-page-1#comment-427 Bill Zave Fri, 19 Feb 2010 20:04:56 +0000 http://www.greenbuzzagency.com/?p=926#comment-427 Good article. I particularly agree with points 2, 3, and 6 in the first section. Would like to see those points expanded upon if possible? Good article. I particularly agree with points 2, 3, and 6 in the first section. Would like to see those points expanded upon if possible?

]]> By: Winston "Dub" Riley http://www.greenbuzzagency.com/marketers-need-to-understand-the-power-of-viral-videos/comment-page-1#comment-423 Winston "Dub" Riley Mon, 15 Feb 2010 21:18:22 +0000 http://www.greenbuzzagency.com/?p=926#comment-423 Cool stuff Todd. That statistic about Twitter watchers vs. Digg is the kind of information which will keep us returning. I agree that videos is the hot ticket. Our new small shop is seeking other artists, including videographers to work with for client related services. Two things: 1. Please come to the Interactive Social Media Discussion Board http://www.facebook.com/pages/Interactive-Social-Media-Discussion-Board/294932076730?ref=ts and post the link to your blog but also enter the conversation and be a voice of authority there, and 2. Get in touch with me personally to see how we can work together to help each other and our clients, @ www.smartgroupandgallery.blogspot.com Thanks again! .-= Winston "Dub" Riley´s last blog ..<a href="http://smartgroupandgallery.blogspot.com/2010/02/get-your-chatter-box-going.html" rel="nofollow">Get your chatter box going.</a> =-. Cool stuff Todd. That statistic about Twitter watchers vs. Digg is the kind of information which will keep us returning. I agree that videos is the hot ticket. Our new small shop is seeking other artists, including videographers to work with for client related services.

Two things:

1. Please come to the Interactive Social Media Discussion Board http://www.facebook.com/pages/Interactive-Social-Media-Discussion-Board/294932076730?ref=ts and post the link to your blog but also enter the conversation and be a voice of authority there, and

2. Get in touch with me personally to see how we can work together to help each other and our clients, @ http://www.smartgroupandgallery.blogspot.com

Thanks again!
Winston “Dub” Riley´s last blog ..Get your chatter box going.

]]> By: Samantha Young http://www.greenbuzzagency.com/marketers-need-to-understand-the-power-of-viral-videos/comment-page-1#comment-411 Samantha Young Wed, 10 Feb 2010 03:26:33 +0000 http://www.greenbuzzagency.com/?p=926#comment-411 Great article -- thanks! Thought it was very interesting that people on Twitter will watch a video for almost twice as long as someone on Digg... very interesting! Of course, the flip side of that is the people on Digg will only watch for half as long... Great article — thanks! Thought it was very interesting that people on Twitter will watch a video for almost twice as long as someone on Digg… very interesting! Of course, the flip side of that is the people on Digg will only watch for half as long…

]]> By: Michael Durwin http://www.greenbuzzagency.com/marketers-need-to-understand-the-power-of-viral-videos/comment-page-1#comment-410 Michael Durwin Wed, 10 Feb 2010 01:01:19 +0000 http://www.greenbuzzagency.com/?p=926#comment-410 Viral videos are great, but not very appropriate for businesses. First of all what makes a video viral is: humor kittens babies grossness scantily clad women with guns rednecks doing stupid things with vehicles and appliances natural and not so natural disasters off color and politically incorrect comments bad versions of pop songs Is your brand ready to do any of these? I video with obvious corporate overtones is an automatic failure because it's seen as a marketing endeavor right away. Exploding Coke bottles was not created by Coke or Skittles. Neither would have approved it as it was not sales driving or brand elevating. The only videos with viral impact that have been used by major brands (Chocolate Rain for Dr. Pepper, Trans Siberian Orchestra home Xmas light show for Budweiser) were viral before they were used by brands, and went nowhere when brands used them. All of the other viral videos shown in your blog and mentioned were consumer generated. When agencies talk about creating viral videos clients think they'll be getting millions of views from word of mouth. That is not what will happen. As many people that would watch their commercial on YouTube would watch their viral video, they won't generate the same kind of traffic. Submitting a press release, tagging for SEO, and pushing on bloggers is a sure giveaway that it is a marketing gimmick and will turn off viewers immediately. The only brand spots that get any visibility are either from Does it Blend, because they put EVERYTHING in their blender, not the best way to show it off to their homemaker target audience, and European commercials, mostly because of their nudity, sexual humor, and the kind of edginess that American brands are scared to death of. If you're an edgy brand or a brand that is willing to put your brand perception on the line, I encourage you to do stupid and dangerous things, videotape them, post them on YouTube without a link. They may go viral. But, do you want that? If you're a skateboard manufacturer or Comedy Central, sure. If you sell anything not targeted toward gamers, sports fanatics or teenagers, probably not. Viral videos are great, but not very appropriate for businesses.
First of all what makes a video viral is:
humor
kittens
babies
grossness
scantily clad women with guns
rednecks doing stupid things with vehicles and appliances
natural and not so natural disasters
off color and politically incorrect comments
bad versions of pop songs

Is your brand ready to do any of these? I video with obvious corporate overtones is an automatic failure because it’s seen as a marketing endeavor right away. Exploding Coke bottles was not created by Coke or Skittles. Neither would have approved it as it was not sales driving or brand elevating. The only videos with viral impact that have been used by major brands (Chocolate Rain for Dr. Pepper, Trans Siberian Orchestra home Xmas light show for Budweiser) were viral before they were used by brands, and went nowhere when brands used them. All of the other viral videos shown in your blog and mentioned were consumer generated.

When agencies talk about creating viral videos clients think they’ll be getting millions of views from word of mouth. That is not what will happen. As many people that would watch their commercial on YouTube would watch their viral video, they won’t generate the same kind of traffic.

Submitting a press release, tagging for SEO, and pushing on bloggers is a sure giveaway that it is a marketing gimmick and will turn off viewers immediately. The only brand spots that get any visibility are either from Does it Blend, because they put EVERYTHING in their blender, not the best way to show it off to their homemaker target audience, and European commercials, mostly because of their nudity, sexual humor, and the kind of edginess that American brands are scared to death of.

If you’re an edgy brand or a brand that is willing to put your brand perception on the line, I encourage you to do stupid and dangerous things, videotape them, post them on YouTube without a link. They may go viral. But, do you want that? If you’re a skateboard manufacturer or Comedy Central, sure. If you sell anything not targeted toward gamers, sports fanatics or teenagers, probably not.

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