Marketing Plan: Fashion/Video Part Two
If you are interested in this topic, we are sure you’ll love GBA’s recent blog “Social Media’s Effect on the Fashion Industry”
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Tina Shoulders, Owner of Laidback, was a panelist for the “Fashion 2.0: Hotter Styles vs. Better Community Engagement” discussion at SXSW Interactive 2010. She teaches Viral Marketing at the Fashion Institute of Technology and Consults Social Media Strategy to fashion and design companies. We interviewed her after the panel about the use of video as part of a fashion company’s Marketing Plan.
This is the second of a three part series on the intersection of video and the fashion industry. Come back tomorrow for Part 3 with Ngozi Odita, or check out Part 1 with Roger Wu.
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Lisa Nichols, Director, International Programs: American Seed Trade Association
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