New LinkedIn Features Can Only Mean One Thing
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LinkedIn, the world’s largest B2B professional network, has recently received much media attention for seeking public funding to the tune of $175 million.
But this isn’t the only important news about LinkedIn. Recently, the professional networking giant released eight exciting user-friendly features aimed at more closely aligning the LinkedIn experience with upgrades users have begged for.
What does this mean for you? If you’re not yet a LinkedIn member, you’d better get busy. If your half-baked profile is routinely ignored, rethink your branding strategy. Chances are, your competition is already way ahead of you.
LinkedIn released the Company page feature in 2008, but only recently made modifications that got people talking about it. Available analytics were also upgraded, allowing users to more accurately measure overall network activity and growth.
8 New LinkedIn Features
1. Linkable banner advertising- link to your website, blog, etc.
2. Video support for the Company page
3. Network Recommendations displayed on your Company page
4. “Follow Us on LinkedIn” button- for website, blog, etc.
5. Blog posts uploaded to Company page
6. Client Recommendations, straight from your website to your Company page
7. Tighter monitoring functions for Group moderators
8. LinkedIn share button- similar to Facebook share button
With more than one million LinkedIn Company pages in existence, promoting more than 50,000 products and services, the Company page field becomes more crowded each day. Are you taking full advantage of every available feature for your Company page?
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If you’re not using LinkedIn yet, why not?
Once upon a time, LinkedIn was merely another place to park your resume. Those days are gone. If you need help optimizing your profile, building a dynamic Company page, promoting your products and services within the network, finding targeted leads…give me a call. I’ll chat with you for free…because I know how important LinkedIn is to your success, and I want you to know it too. 877-340-9775.
Victoria Ipri is CEO of Modello Media, Inc.,an e-marketing strategy firm specializing in LinkedIn marketing. She welcomes your questions and comments on this forum, or contact her directly via LinkedIn or at: Victoria@ModelloMedia.com
Feel free to connect with members of Green Buzz Agency on Linkedin: Tod Plotkin, Sara Evans, Jennie Nowers. Or join the Green Buzz Agency Linkedin Group.
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