Comments on: Social Media: You’re Doing it Wrong!

By: Zie L.

Zie L. — Wed, 07 Jul 2010 23:43:01 +0000

I think social media is just a whole waste of time. How many people have bough stuffs from the social media sites? It is a lousy tool for that and not a good tool to sell things. Social media is just a tool to keep in touch with peoples, not for businesses. Tons of time are wasted there and companies are dumping loads of cash for nothing. Sorry but it is true…… this is not a holy grail, but a lie the mass want you to believe……>>>>

By: Sarah Johnson

Sarah Johnson — Thu, 07 Jan 2010 19:35:31 +0000

Great post Shawn. I couldn’t agree more. I work with a lot of companies that don’t spend the time to track the ROI because it takes too much time. They then make blanket assumptions that something is not working. Thanks for the link to the ROMI calculators. It looks interesting and I can’t wait to see if this will help some of my clients.

By: Michelle @ Your Virtual Assistant

Michelle @ Your Virtual Assistant — Thu, 07 Jan 2010 18:33:04 +0000

It’s nice to hear that Motrin took steps, albeit late, to turn things around. I wish that were the case with Adobe as myself and several others have tweeted, blogged, etc. about their lack of attention to customer complaints made on Twitter (they have multiple company accounts on Twitter).

In my case engagement on Twitter is paramount and while I don’t have the capacity to engage as much as I would like I feel I do a good job at it. What I’m not so good at is actually “marketing” my Virtual Assistant services on there. However, I do have that on my 2010 goals as how can people know what I do if I never mention it? (actually finishing up my blog post on exactly that)

Glad I found this post through Shawn’s LinkedIn Status!
Michelle @ Your Virtual Assistant´s last blog ..4 Reasons: Twitter’s new ReTweet Feature SUCKS!

By: Shawn Butler

Shawn Butler — Thu, 07 Jan 2010 13:59:48 +0000

@Adam – “be involved” is exactly right. The CEO is too busy and valuable to do it, but they need to let their people know that it is important. And you do that by putting someone in charge and then listening to that someone! You guys are doing it right at Advent!

@Racheal – Thank you! It is discouraging, but people seem to forget that Marketing’s role “should be attached to business objectives” as well!

@Suzanna – Now even the smallest customer/client/shareholder can have a big voice. Seth Godin just wrote about the “megaphone” being obsolete, but not from the customer side. Quis custodiet ipsos custodes?

@Joe Salome – So glad you’re a fan! It’s like the “new technology” side shuts down the “customer interaction” side that good execs have mastered. They seem to throw up their hands, surrender, and pass it off to the kids using facebook. It kills any chance at integrated brand strategy, not to mention, it always looks amateur!

Oh, and I heard a new one the other day… a company president kept referring to “Hoots” and I asked her what she meant and she said, “You know, messages on Hooter.” I said, “Oh, you mean Tweets.”

By: Davina K. Brewer

Davina K. Brewer — Wed, 06 Jan 2010 16:11:33 +0000

It often seems that people jump into social media without a plan. They have blogs, Twitter accounts and Facebook pages but don’t know how to use them. All those posts, fans and followers are just there waiting for you to be “doing anything” or something: share relevant content, engage with followers. You’re right about SM being not just communications, but a BUSINESS function. Any SM plan should include ROI, provide marketing communications teams with valuable feedback to help rethink sales strategies, PR leads, etc. FWIW.
Davina K. Brewer´s last blog ..Social Media, PR, Marketing in 2010: Looking Back, to the Future

By: Joe Salome

Joe Salome — Wed, 06 Jan 2010 13:43:22 +0000

Great post! #3 on list hits home for me the most right now. And your so right…it must come from top down. When everyone does a half ass job of pushing the initiative then your results are also half ass and you ruin your social media reputation early on in the game. Then you end up scrambling to get back on track as in your example above.

What makes any executive think that an intern understands the concept of interacting and engaging with customers or potential customers in a fairly new environment?
Joe Salome´s last blog ..Facebook

By: Suzanna Aaring

Suzanna Aaring — Wed, 06 Jan 2010 01:03:53 +0000

Social Media is the great leveller of our society… corporations just can’t get away with underhanded dealings with customers and employees like they did when their peers were not peering in.
Suzanna Aaring´s last blog ..Surprising pHx Attributes

By: Racheal New Home Blogger

Racheal New Home Blogger — Wed, 06 Jan 2010 00:44:07 +0000

Great post. Number four really hit home and I think some of us forget that, “social media should be attached to business objectives!” I know I need to keep that in mind more when I tweet.
Racheal New Home Blogger´s last blog ..Bethel Pointe in Wilmore, KY: Homes Near Asbury College

By: Adam

Adam — Tue, 05 Jan 2010 21:51:52 +0000

I had missed the whole Motrin upheaval. Good, frightening example of why companies can't afford to ignore their online audience. I also really liked the last two paragraphs; any CEO who took five minutes to explore themselves on facebook would realize why they themselves need to be involved. Adam @Advent Creative Web Design