During this year, social media has exploded as a communications forum for individuals as well as brands. Each day more and more brands are integrating social media into their communications portfolio. Companies have moved beyond a Facebook post or tweet about a new product or a big announcement. They have embraced social media as a way to humanize their brand [...]

Due to the current economic uncertainty, government contracting is looking more and more secure and lucrative so it’s not surprising that even commercial businesses are vying for more government contracts. Yet a government customer can be more difficult to acquire because of the bureaucracy and formal bidding process. For companies selling products and services to the federal government, traditional marketing [...]