What can you really communicate in six seconds?  This is the question marketers have been asking since the launch of Vine, a mobile video solution from Twitter that makes it easy for users to share six-second videos. You create a video, publish to Vine, and you can also post to your Twitter and Facebook accounts. Sure, Vine makes it easy [...]

With 162 million Americans watching online video, you’d think every brand would be leveraging video to communicate their message. But shockingly 77% of brands aren’t using online video. If your brand is one of those not using online video, let’s look at what you’re missing. First there are the eye-popping numbers of people watching video online: - 132 million unique viewers in [...]

Soon you’ll be able to promote your Web video as an ad within Facebook users’ timelines, potentially changing both online video and TV advertising as we know it. More importantly, the move could make it easier for your Web video to run alongside the big brands. Details are still scarce, but what we know so far according to multiple reports [...]

What do you suppose would happen if you made the decision to respond to only a small percentage of all the requests that come into your company? What if you made the choice to respond to the same small percentage of employee requests to your help-desk? How about we go one further…what if you chose to only respond to a [...]

Facebook Trend: Facebook Tests “Save” Feature If you love the ability to “Favorite” a tweet on Twitter, you may be happy to hear that Facebook is testing a similar feature, called “Save for Later.” The new feature will allow you to save stories on Facebook to a “Saved” folder in your apps sidebar. Facebook told Mashable last week that they [...]

Facebook trend: Facebook Tests Pinterest-Inspired App Story Layout For those of you waiting for the day when Facebook integrates a Pinterest-style design into your News Feed, you may be in luck. Facebook is testing a new layout for Open Graph app stories that looks a lot like the design of Pinterest. The new layout displays larger photos from an app [...]

Facebook Trend: Fake Accounts Heighten Facebook “Likes” Could your brand’s Facebook page “likes” be inflated by fake accounts? A BBC investigation suggests yes. The BBC created a Facebook page for VirtualBagel, a make-believe brand with no products. The page received over 3,000 “likes” within a few days, and a majority of the likes came from suspicious accounts located in Egypt [...]

Facebook Trend: Facebook Increases Reach Accuracy Facebook made two important updates last week that will increase the accuracy of its reach metric. Facebook reach measures the total number of people who have seen a Page post. It is a way for businesses and brands to see how many people they have made an impression on. The two changes include: Adding [...]

Facebook Trend: Facebook tests shareable ad units Facebook has begun testing a feature that will allow businesses and brands to share offsite ad units directly to Facebook using Facebook’s Open Graph. This type of sharing has always been against Facebook’s Terms of Service, but Facebook is now testing the new sharing feature with a select group of marketers. Mashable discovered [...]

Foursquare is For … NOW! There’s a new location-based trend in the here-to-stay world of online socializing sites. Sites like Gowalla and Foursquare lead the way about a year ago. Now Yelp (the foodie website) has added a “geo” element too. In the case of Foursquare, they’ve announced two affiliations in the last month that might be game-changers. They are [...]

Organizations approach us wanting an online video presence, and typically choose the path of Client Testimonials, Product Demos, or something similar. Those are great choices, but the road less taken to brand loyalty is the Viral Video. WHY VIRAL VIDEOS? 1. Youth is still the magic demographic for marketers, and news flash, this generation of young people watch way less [...]

Have you ever walked into the middle of a conversation and suddenly had the awkward feeling that everyone was talking about you? Motrin has. About a year ago, they became a trending topic on Twitter when Moms, one of their key customer groups, were talking about the insensitivity the company displayed in a recent ad campaign. The consumers summed up [...]

Learn more about GBA and our video production prowess! The GBA Blog provides insight for Marketing Decision Makers and other fun people by Alison Walsh Linkedin to Facebook via Twitter . Oh my! If you have to hear another one of your junior staff talk about being “poked,” you’re going to have to call HR and schedule a workshop. Slow [...]

Free Yogato!!! There are business cards in Mr. Yogato’s store (pictured above) that describe a promotion to win free Yogato. Here is how it works: There are 3 ways to win free Yogato. Try one, two, or all three ways. Way 1: Once you join the Green Buzz Agency Facebook fan page, find the discussions tab. There is a discussion [...]

Learn more about GBA and our video production prowess! The GBA Blog provides insight for Marketing Decision Makers and other fun people by Nick Barron The one question I get asked, when someone learns I use social media for a living, is, “So what’s the next BIG thing?” I tell them I don’t think it’s another Facebook or Twitter or [...]

Learn more about GBA and our video production prowess! Make room for social media in silo-structured organizations. Yesterday on my Twitter stream I see Ford’s social media guy, @ScottMonty, ask a fellow Twitterer the name of a Ford dealer with whom she was having an issue. She responded with the dealer’s name and Scott thanked her. What likely happened next [...]

Learn more about GBA and our video production prowess! (First of two-part series looking at how social media is affecting businesses and how we work in them.) The times aren’t changing, they have changed. At least in regard to social media serving a business purpose. Recently I met with some people to discuss using social media for business, and I [...]

If you’re trying to figure out what social media means for you and I and the companies with which we do business, JetBlue’s move to use YouTube stars to promote their new Boston-to-LAX route is a great lesson. The airline hired Howcast, a video production company with a twist, to make some air travel how-to videos, like “How to Fly [...]