Facebook Trend: Facebook Tests “Save” Feature If you love the ability to “Favorite” a tweet on Twitter, you may be happy to hear that Facebook is testing a similar feature, called “Save for Later.” The new feature will allow you to save stories on Facebook to a “Saved” folder in your apps sidebar. Facebook told Mashable last week that they [...]

Facebook Trend: Zuckerberg Denies Facebook Phone Rumors Many analysts have predicted a Smartphone from Facebook, including in a report from a May 2012 New York Times article. The article stated that Facebook had hired software and hardware engineers from Apple and that this would be Facebook’s third attempt at developing a Smartphone. Despite these reports, Mark Zuckerberg said in Facebook’s [...]

Facebook trend: Facebook Tests Pinterest-Inspired App Story Layout For those of you waiting for the day when Facebook integrates a Pinterest-style design into your News Feed, you may be in luck. Facebook is testing a new layout for Open Graph app stories that looks a lot like the design of Pinterest. The new layout displays larger photos from an app [...]

Facebook Trend: Fake Accounts Heighten Facebook “Likes” Could your brand’s Facebook page “likes” be inflated by fake accounts? A BBC investigation suggests yes. The BBC created a Facebook page for VirtualBagel, a make-believe brand with no products. The page received over 3,000 “likes” within a few days, and a majority of the likes came from suspicious accounts located in Egypt [...]

Facebook Trend: Facebook Increases Reach Accuracy Facebook made two important updates last week that will increase the accuracy of its reach metric. Facebook reach measures the total number of people who have seen a Page post. It is a way for businesses and brands to see how many people they have made an impression on. The two changes include: Adding [...]

Facebook Trend: Facebook tests shareable ad units Facebook has begun testing a feature that will allow businesses and brands to share offsite ad units directly to Facebook using Facebook’s Open Graph. This type of sharing has always been against Facebook’s Terms of Service, but Facebook is now testing the new sharing feature with a select group of marketers. Mashable discovered [...]