- A Guest Blog Post by Jennifer Schaus, Principal of Jennifer Schaus & Associates, Washington, DC Marketing any product or service requires understanding your buyer; the what, the who, where, when, how and why.  Marketing to the government is the same.  The Federal Government is the worlds LARGEST buyer, spending over $400 Billion dollars annually on anything from armored vehicles to pens [...]

Due to the current economic uncertainty, government contracting is looking more and more secure and lucrative so it’s not surprising that even commercial businesses are vying for more government contracts. Yet a government customer can be more difficult to acquire because of the bureaucracy and formal bidding process. For companies selling products and services to the federal government, traditional marketing [...]