Recently I read an article that stated the more “relevant” a brand’s communication is the closer the customer feels to the brand. If you stop and think about that for a moment, that principle also holds true in any relationship. Who wants to be engaged with anyone who cannot communicate in a relevant way? And, I might add, communicate [...]

  Colleen O’Neil, the founder of O’Neil Events, discusses the latest happenings in the event planning industry, including personalization and marketing strategy. Green Buzz Agency interviewed Colleen in July at Epic Yoga Studio in Dupont Circle, Washington D.C. Colleen highlights upcoming trends in event planning and ways to customize events. She also lets us in on her favorite platform and [...]

Facebook Trend: Facebook Tests “Save” Feature If you love the ability to “Favorite” a tweet on Twitter, you may be happy to hear that Facebook is testing a similar feature, called “Save for Later.” The new feature will allow you to save stories on Facebook to a “Saved” folder in your apps sidebar. Facebook told Mashable last week that they [...]

Facebook Trend: Zuckerberg Denies Facebook Phone Rumors Many analysts have predicted a Smartphone from Facebook, including in a report from a May 2012 New York Times article. The article stated that Facebook had hired software and hardware engineers from Apple and that this would be Facebook’s third attempt at developing a Smartphone. Despite these reports, Mark Zuckerberg said in Facebook’s [...]

Facebook Trend: Facebook tests shareable ad units Facebook has begun testing a feature that will allow businesses and brands to share offsite ad units directly to Facebook using Facebook’s Open Graph. This type of sharing has always been against Facebook’s Terms of Service, but Facebook is now testing the new sharing feature with a select group of marketers. Mashable discovered [...]

If you like this video, we are sure you’ll enjoy Gregory Ng’s video interview on  an Effective Way to Use Video in the Marketing Plan. We couldn’t agree more with Wayne’s thoughts on video, which is why moving forward we are going to showcase lots of videos on the GBA blog, starting with this one. The Green Buzz Agency Blog [...]

We’ve all seen the new Pepsi logo, and been struck by it’s resemblance to the Obama campaign logo, but what would you reasonably imagine it took Peter Arnell, the designer, to create it? A recently released PDF (yes, a boring old PDF) revealed the possible background for the Pepsi logo. In 27 pages, a multitude of justifications are put forth. [...]

Learn more about GBA and our video production prowess! The GBA Blog provides insight for Marketing Decision Makers and other fun people by Nick Barron The one question I get asked, when someone learns I use social media for a living, is, “So what’s the next BIG thing?” I tell them I don’t think it’s another Facebook or Twitter or [...]