Unless you’re living in Turkmenistan, you’ve repeatedly read or heard that success on social media is closely linked to engagement. What do we mean by engagement? Definitions abound, but I like this one from a marketing page on Wikipedia: “Engagement measures the extent to which a consumer has a meaningful brand experience when exposed to commercial advertising, sponsorship, television contact, [...]

As I help LinkedIn members strengthen their profiles, one of the most frequently asked questions I hear is, “How can I get more connections?” You probably know LI is quite strict about the invite process. As the rule goes, “Don’t connect with people you don’t know.” This is why you generally have to know a member’s email address to connect [...]