Mickey Alon is the CEO and Co-Creator of Insightera- a B2B marketing tool that allows websites to become personalized to the visitor based on their “digital body language”, search intentions and other key factors including industry, location and actual web behavior. Essentially, it uses the big data that we generate every day to determine how to best present the information [...]

We hear a lot about strategy in connection with social media, but sometimes it’s tough to know if what you’re doing is actually working. For your website, Google Analytics tells the tale. For LinkedIn, I love the Premium Business Plus account. It costs about $1 a day, but tells me immediately if my marketing objectives are on the right track. [...]

- I live on LinkedIn. So nothing is more aggravating than logging in and getting the error message, “The network is not currently accessible”, or some variation thereof. The feeling is akin to the high anxiety of a computer crash. As well, I often hear members complain, “LinkedIn never listens to suggestions from its users!” Recently, LinkedIn has been listening [...]

- LinkedIn, the world’s largest B2B professional network, has recently received much media attention for seeking public funding to the tune of $175 million. But this isn’t the only important news about LinkedIn. Recently, the professional networking giant released eight exciting user-friendly features aimed at more closely aligning the LinkedIn experience with upgrades users have begged for. What does this [...]

- If you’ve built a profile on the Big Three social media sites, you may have been pleased about not having to defrost your credit card to do it. (Yes, a friend of mine once froze her credit cards in a bowl of water to ‘cold turkey’ her overspending.) Sure, you can upgrade your LinkedIn membership and pay a variety [...]

- One of my LinkedIn connections — we’ll call her Julie — recently asked, in essence, “How can I improve my status as an industry expert, without others stealing my ideas? I’m writing a book, and this concerns me. I don’t know how to offer value without sharing everything I know.” Julie had hit upon a common conundrum. Our Internet [...]

- I am often asked, “How do I invite people on LinkedIn?” Invitations are so fundamental and, yet, many remain frustrated about the “right” and “wrong” ways to connect. So let’s go back to basics and review the LinkedIn invite process. First and foremost, LinkedIn requires an invitation for two people to connect. One must invite; the other must accept.  [...]

- ANNOUNCEMENT!!!: Moving forward, Victoria Ipri will be writing a weekly article on the Green Buzz Agency Blog that will run on Tuesdays. If you like the article below, check back every Tuesday for more insight on LinkedIn and check out the blog archive for the many other articles she has contributed since July. _ So here you are, following [...]

- If your business requires that you showcase creative work online, you may feel exasperated that no singular professional site exists for combining both your profile and samples. I’ve often wondered about this myself. Creative businesses (graphic designers, fashion designers, architects, photographers, videographers, film makers, digital media firms, and even copywriters) must maintain numerous profiles and samples on many sites [...]

- They know all about you.  What do you know about them? And how can you use this information to your advantage? Today, we’re discussing LinkedIn’s reference check tool, a little known but very useful feature. The reference check tool allows you to search for individual references by inputting company name and time period. The results will also return other [...]

You’re probably familiar with the basics of search engines and Google rankings…but did you know that LinkedIn lets you manipulate your profile information to achieve higher rank? LinkedIn profiles rank high on Google organic search. If you want to influence ‘getting found’ on Google, an optimized LinkedIn profile will get you there. Here’s how it’s done: 1.   Create your public [...]

Unless you’re living in Turkmenistan, you’ve repeatedly read or heard that success on social media is closely linked to engagement. What do we mean by engagement? Definitions abound, but I like this one from a marketing page on Wikipedia: “Engagement measures the extent to which a consumer has a meaningful brand experience when exposed to commercial advertising, sponsorship, television contact, [...]

As I help LinkedIn members strengthen their profiles, one of the most frequently asked questions I hear is, “How can I get more connections?” You probably know LI is quite strict about the invite process. As the rule goes, “Don’t connect with people you don’t know.” This is why you generally have to know a member’s email address to connect [...]