(Un) Branded Content: How Chipotle Is Getting Bang For Its Marketing Bucks

Where is advertising headed?   Just look at Chipotle.   The fast casual food company isn’t only making burritos. With a successful web series under their belt, they’ve become original entertainment producers now too. The pilot for “Farmed and Dangerous,” a satirical series about where food comes from, was...

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Effective PR pros Listen, Teach, Win

[caption id="" align="alignright" width="500"] Photo credit: Vandy CFT / Foter.com / CC BY-NC[/caption] Learn more about GBA and our video production prowess! by Margie Maddux Newman Not all public relations practitioners (a.k.a. “flacks”) are created equal. I can say that because I am one. Day after day,...

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