Facebook Trend: Fake Accounts Heighten Facebook “Likes” Could your brand’s Facebook page “likes” be inflated by fake accounts? A BBC investigation suggests yes. The BBC created a Facebook page for VirtualBagel, a make-believe brand with no products. The page received over 3,000 “likes” within a few days, and a majority of the likes came from suspicious accounts located in Egypt [...]

Facebook Trend: Facebook tests shareable ad units Facebook has begun testing a feature that will allow businesses and brands to share offsite ad units directly to Facebook using Facebook’s Open Graph. This type of sharing has always been against Facebook’s Terms of Service, but Facebook is now testing the new sharing feature with a select group of marketers. Mashable discovered [...]