The Payoff of Online Video Advertising

“If a picture is worth a thousand words, a video is worth a billion,” said Coca-Cola Chief Sustainability Officer Beatriz Perez earlier this week at the Public Relations Society of America’s Atlanta conference. And she’s definitely not wrong.   Well, she might be a little off, as...

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Is Vertical the Future of Video?

In 2012 a popular video was posted on YouTube, warning the public about Vertical Video Syndrome, the “addiction” that seems to afflict those who shoot vertical video that no one enjoys watching. A muppet-like puppet creature tells us, “Vertical Video Syndrome is dangerous. Motion pictures...

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