Recently I read an article that stated the more “relevant” a brand’s communication is the closer the customer feels to the brand. If you stop and think about that for a moment, that principle also holds true in any relationship. Who wants to be engaged with anyone who cannot communicate in a relevant way? And, I might add, communicate [...]

Upworthy brands itself as “social media with a mission” and by harnessing the power of viral video this young startup has helped empower individuals to share content that focus on important social and political issues. Less than a year after launching, Upworthy already has almost a million Facebook followers, 50,000+ Twitter followers and has increased its monthly viewership from 2.5 [...]

Remember when we were growing up and one of the things we wanted most was to be accepted…even popular?  And in those days, we’d keep our ears to the ground to know what was being said about us – good or bad. And if it was bad, or something we didn’t like, we would work at turning things around.  And [...]

  Colleen O’Neil, the founder of O’Neil Events, discusses the latest happenings in the event planning industry, including personalization and marketing strategy. Green Buzz Agency interviewed Colleen in July at Epic Yoga Studio in Dupont Circle, Washington D.C. Colleen highlights upcoming trends in event planning and ways to customize events. She also lets us in on her favorite platform and [...]

  Anthony Caponiti, the co-founder of Activ8Social, talks about one of his recent campaigns and how he used social media to further promote the campaign efforts. Green Buzz Agency interviewed Anthony Caponiti during the GBA Skate (Escape the Heat!) event July 26, 2012, at the Kettler Capitals Iceplex. Anthony gives GBA the inside scoop on Activ8Social’s “Take Lexi to Prom” campaign [...]

What do you suppose would happen if you made the decision to respond to only a small percentage of all the requests that come into your company? What if you made the choice to respond to the same small percentage of employee requests to your help-desk? How about we go one further…what if you chose to only respond to a [...]

Facebook Trend: Facebook tests shareable ad units Facebook has begun testing a feature that will allow businesses and brands to share offsite ad units directly to Facebook using Facebook’s Open Graph. This type of sharing has always been against Facebook’s Terms of Service, but Facebook is now testing the new sharing feature with a select group of marketers. Mashable discovered [...]

If you like this video, we are sure you’ll enjoy Gregory Ng’s video interview on  an Effective Way to Use Video in the Marketing Plan. We couldn’t agree more with Wayne’s thoughts on video, which is why moving forward we are going to showcase lots of videos on the GBA blog, starting with this one. The Green Buzz Agency Blog [...]

You’ve heard about social media, you know you want to use social media, you have a budget for social media, but you need to know how to use social media marketing to help achieve your corporate marketing goals. It’s an intimidating field because it’s so new and you know if a strategy is not clearly mapped out social media marketing [...]

If you’re a business owner, chances are you know three letters very well: R.O.I. (Return on Investment.)  It can be tough to put PR into numbers, which is why most of us work in the field.  We checked out of math class when the algebra teacher started putting letters next to numbers on the chalkboard. Online Media We want to impress [...]

Traditional advertising and social media marketing, the leaders and buzz generators in advertising and marketing arenas. Traditional advertising is reaching the masses in and outside of their home through targeted messages where you tell them how you will solve their problem and how your product or service will increase their quality of life.  This is very effective when reaching your [...]

Learn more about GBA and our video production prowess! The GBA Blog provides insight for Marketing Decision Makers and other fun people by Alison Walsh Linkedin to Facebook via Twitter . Oh my! If you have to hear another one of your junior staff talk about being “poked,” you’re going to have to call HR and schedule a workshop. Slow [...]

Learn more about GBA and our video production prowess! Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter These thoughts constitute some of my early ideas about “offensive social media” for organizations (this talk was particularly geared towards a government audience, but the fundamentals apply to the private and public sectors more broadly). Anti-social vs. [...]

Learn more about GBA and our video production prowess! by Margie Maddux Newman Not all public relations practitioners (a.k.a. “flacks”) are created equal. I can say that because I am one. Day after day, I see folks out there giving my craft a bad name. Fortunately, there are many great PR pros who will ethically and strategically work to advance your [...]

Free Yogato!!! There are business cards in Mr. Yogato’s store (pictured above) that describe a promotion to win free Yogato. Here is how it works: There are 3 ways to win free Yogato. Try one, two, or all three ways. Way 1: Once you join the Green Buzz Agency Facebook fan page, find the discussions tab. There is a discussion [...]

The GBA Blog provides insight for Marketing Decision Makers and other fun people by Nick Barron Recently I spoke with a marketing executive who quizzed me on what my social media strategy for his organization would look like, were he to enlist my services. His eyes popped open when I said I would create a strategy that focused on an [...]

Learn more about GBA and our video production prowess! The GBA Blog provides insight for Marketing Decision Makers and other fun people by Nick Barron The one question I get asked, when someone learns I use social media for a living, is, “So what’s the next BIG thing?” I tell them I don’t think it’s another Facebook or Twitter or [...]

Learn more about GBA and our video production prowess! Make room for social media in silo-structured organizations. Yesterday on my Twitter stream I see Ford’s social media guy, @ScottMonty, ask a fellow Twitterer the name of a Ford dealer with whom she was having an issue. She responded with the dealer’s name and Scott thanked her. What likely happened next [...]

Learn more about GBA and our video production prowess! (First of two-part series looking at how social media is affecting businesses and how we work in them.) The times aren’t changing, they have changed. At least in regard to social media serving a business purpose. Recently I met with some people to discuss using social media for business, and I [...]

If you’re trying to figure out what social media means for you and I and the companies with which we do business, JetBlue’s move to use YouTube stars to promote their new Boston-to-LAX route is a great lesson. The airline hired Howcast, a video production company with a twist, to make some air travel how-to videos, like “How to Fly [...]