Upworthy brands itself as “social media with a mission” and by harnessing the power of viral video this young startup has helped empower individuals to share content that focus on important social and political issues. Less than a year after launching, Upworthy already has almost a million Facebook followers, 50,000+ Twitter followers and has increased its monthly viewership from 2.5 [...]

Facebook Trend: Facebook Increases Reach Accuracy Facebook made two important updates last week that will increase the accuracy of its reach metric. Facebook reach measures the total number of people who have seen a Page post. It is a way for businesses and brands to see how many people they have made an impression on. The two changes include: Adding [...]

Facebook Trend: Facebook tests shareable ad units Facebook has begun testing a feature that will allow businesses and brands to share offsite ad units directly to Facebook using Facebook’s Open Graph. This type of sharing has always been against Facebook’s Terms of Service, but Facebook is now testing the new sharing feature with a select group of marketers. Mashable discovered [...]