Organizations approach us wanting an online video presence, and typically choose the path of Client Testimonials, Product Demos, or something similar. Those are great choices, but the road less taken to brand loyalty is the Viral Video. WHY VIRAL VIDEOS? 1. Youth is still the magic demographic for marketers, and news flash, this generation of young people watch way less [...]

The marketing mavens at GoDaddy.com had their work cut out for them.  It’s getting harder and harder to achieve the real Super Bowl prize: having the network reject your ad. But CBS handed them their touchdown this year, rejecting Lola. In a press release quickly posted on their website, GoDaddy CEO and Founder Bob Parsons said, “Of the five commercial concepts [...]

In the early days of television, people basically watched long commercials that led to what we know today as sitcoms. The same thing is about to happen to the Web, thanks to FedEx (FDX 64.98 ↑1.15%)’s new campaign that uses short, entertaining Web videos as ads. The “1-2-3 Succeed!” videos (starring Fred Willard as host of infomercials) are a strong step in [...]