It’s up and to the right for Web video and video advertising according to The Pew Research Center’s State of the News Media 2013 report, released last week. Advertisers spent $2.9 billion on video advertising in 2012, a 47 percent increase over the previous year. This was “by far the highest growth rate of all digital ad segments” according to the [...]

A new product from Washington, D.C.-based Veenome, called Viewability, may be able to help brands monitor the visibility of their video ads. Viewability is available as a standalone product through Veenome’s API, and could help marketers like you get more bang for your online video buck.”Let’s say there is an autoplay video below the fold,” Veenome CEO Kevin Lenane said. [...]

Soon you’ll be able to promote your Web video as an ad within Facebook users’ timelines, potentially changing both online video and TV advertising as we know it. More importantly, the move could make it easier for your Web video to run alongside the big brands. Details are still scarce, but what we know so far according to multiple reports [...]

Your business is miniscule; you’re just starting up, and you really don’t have a clue how to launch a marketing campaign that will grab people by their freshly pressed shirt collars and make them pay attention to your business, especially when your budget is that of a college student’s summer paycheck. So how do you get yourself out there? While [...]