Facebook Trend: Facebook tests shareable ad units
Facebook has begun testing a feature that will allow businesses and brands to share offsite ad units directly to Facebook using Facebook’s Open Graph. This type of sharing has always been against Facebook’s Terms of Service, but Facebook is now testing the new sharing feature with a select group of marketers.
Mashable discovered this shareable ad testing from a Hidden Valley Ranch “Featured Partner” ad on Buzzfeed.com. The ad was the first of its kind to include a Facebook “Share” button. The ad, unlike other Buzzfeed content that shares directly from Buzzfeed’s Open Graph, includes a “via Hidden Valley Ranch on BuzzFeed” label when shared on Facebook.
The interesting thing about this new sharing is that it can direct a lot of Facebook traffic back to the original source. For example, the shared ad from Buzzfeed does not include a “Reshare” button on the Facebook post because it comes from an app created by Buzzfeed. While others can comment on or like the content on Facebook, they must go to the direct source if they want to share it on their own page.
Currently, marketers that are not a part of the shareable ads test have to buy ad units or sponsored stories from the Facebook ad platform. If and when Facebook launches shareable ads available for all businesses, it could mean easier sharing, and many changes for marketers.
Twitter Trend: Twitter makes trends more relevant to you
Twitter’s new tailored Trends will now show emerging topics that are more relevant to you. The popular microblogging tool has updated algorithms to tailor trends based on your location and whom you follow, according to Twitter’s blog. Twitter’s Trending Topics have always been useful for keeping up with news, but certain Trends may not always be ones you are interested in. You now have the option of tailored Trends that will help you keep up with relevant topics in fields and locations that you are interested in. We’re hoping these tailored Trends help us stay even more informed about the latest in marketing and media.
GBA Tweet of the Week:
@GreenBuzzAgency opened a new location on 16th & L St #newspace http://ow.ly/i/HVNi
Other Trends: Infographic reveals details about Pinterest users
- 22.5 percent have used a mobile app in the last 30 days (7.05 percent higher than web users as a whole)
- 42.4 percent have used SMS messaging daily for the past 30 days
- 12.7 percent work in office or administrative support (3 percent more than web users as a whole) and 4.51 percent work in sales, which are the top two job titles of Pinterest users
- 41 percent cook for fun (9 percent more than web users as a whole)
- 16.49 percent read Good Housekeeping, which is the top magazine read by Pinterest users
Click here for the full infographic.
Startup Spotlight: Pinerly
Pinerly.com, a startup site launched three months ago, aims to create a simple way to post and measure visual content online. The Pinerly landing page went viral after its launch thanks to extensive social sharing. The site has over 12,000 current users, 60,000 on the waiting list and multiple articles about it on blogs such as Mashable. GBA got the chance to catch up with Pinerly co-founder Rick Kats to get the buzz about this new tool.
GBA: What is Pinerly?
Rick: Pinerly is the easiest way to post and measure visual content, including photos and videos. We started with Pinterest because it is a visually based site. Pinerly allows people to post visual content to Pinterest and then see what content drives the most traffic. It’s a simple analytics tool.
GBA: What has Pinerly achieved so far?
Rick: One of our main philosophies is to keep the tool simple and understandable, and with this simplicity we have been able to put the tool in a lot of peoples’ hands who would not have marketed otherwise. With Pinerly they can understand how to do so.
GBA: Who, along with marketers, should be using Pinerly?
Rick: A lot of different users can benefit from this tool. This includes bloggers who want to measure the success of their content, sellers of goods who want more exposure, and agencies that are marketing brands and businesses with promotion and contests. This is really the perfect tool for all that. It’s a self-serve platform where anyone can learn as they go.
GBA: How can people become Pinerly users?
Rick: We have been in Beta for three months, mainly because we want to learn from our users as they test out the tool. So, right now we have 12,000 testers, and a lot on the waiting list. We invite about 200 from the waiting list each night, but we will be launching a more public version shortly.
GBA: How did you come up with the idea for Pinerly?
Rick: My co-founder and I were actually working on another company at the time. It needed marketing, and we turned to Pinterest. As we used the site we couldn’t really tell what content was driving traffic, so we wanted to close this gap by creating Pinerly.
GBA: What is the future of Pinerly?
Rick: Eventually we will be adding other social networks including Tumblr, Facebook and Twitter. You will be able to see how your content performs for each one of those. We also have some exciting new features coming out. In general though, we will continue working on making the tool as simple, quick and accessible as possible.
EXCLUSIVE: Rick is providing GBA readers with an exclusive link for an immediate invitation to Pinerly. Click HERE to get your immediate invite!
Event of the Week: WWPR hosts DC IdeaCurator with Rohit Bhargava
WWPR will hold an exclusive event with Rohit Bhargava on Tuesday, June 26. The event includes a keynote address by Bhargava and an opportunity for three female entrePReneurs to pitch a business idea live. All attendees will receive a copy of Bhargava’s new book, Likeonomics. Register here today!