This is the first in a series of books excerpts featured on the Green Buzz Agency Blog from our friends at Pearson Education. Each excerpt will be taken from one of Pearson’s excellent titles in the fields of Marketing or Social Media. Today we feature Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, 2nd Edition by Mike Moran and Bill Hunt.

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Steve Franco, Marketing Manager:  Software & Information Industry Association

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