“World’s Greatest Boss”: Social Networking Sites
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by Alison Walsh
Linkedin to Facebook via Twitter . Oh my! If you have to hear another one of your junior staff talk about being “poked,” you’re going to have to call HR and schedule a workshop.
Slow down, Michael Scott. Poking is basically a Facebook alert, Dunder Mifflin can still be held in high regard among the paper industry. In fact, you may want to start awarding Social Media Dundies.
Your PR team can assist you in building a web site that is savvy, eye-appealing and keeps the look and feel of your company. Almost as important as building the the web site though, is maintaining the site, which is where all of these Social Media Sites come into play. One way to keep these sites fresh is by re-publishing editorial coverage you garner.
Basically, there is a world of fans and potential fans of your business out there. You want to reach as many of them as possible. The internet has evolved business models. The word “global” no longer attaches a negative connotation because you easily can be a “global business” while still holding the position of “locally owned and operated.”
That said, online communities are just as important as the one in your backyard. Your PR team can generate conversation and buzz throughout online communities, so you have time to chat with your neighbors over the fence.
Tweet us (”That’s what she said!” – Michael Scott) at @greenbuzzagency today!
The PR Specialist behind this post is Alison Walsh. Email Alison: alisonhope.walsh@gmail.com
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